New Bluetooth and Wireless Technology Has the Potential to Change the Face of Advertising

In our world of ever-changing technology, we are constantly bombarded by names like Bluetooth, Wi-Fi, and TIVO. Our nation is one of consistently evolving electronics and in the rush to move forward, some get left behind. One such trailing entity is the advertising industry. The increasing inclusion of TIVO and DVR's in American households is causing some consternation among marketing executives. Companies like Ace Marketing & Promotions may have the solution to the advertising industry's current conundrum.

One problem companies have is the inability to continue advertising their products or services through traditional means, such as television and radio. Digital recording devices allow home consumers to skip past commercials, which, as you can imagine, creates a problem for those who advertise through those same commercials. A similar issue took root with radio several years ago as more and more stations were made available. Now, listeners only have to press a button to move on to another station, sans advertisement.

Technology companies like Ace Marketing & Promotions (AMKT), a Valley Stream, New York publicly traded company has developed amazing systems that can answer some of these rising concerns. For example, the Blue Bite proximity marketing system utilizes Bluetooth and wireless technology to market directly to consumer's phones, laptops, and PDAs. The system works with over 950 mobile devices, from virtually every manufacturer, which guarantees the largest possible audience. It supports all of the most popular models, including the Apple iPhone, the Blackberry Pearl, and the Palm Treo.

Systems like Blue Bite allows information to be sent whether it be images, video, and audio, directly to a consumer's electronic device that comes within the range of the broadcasting unit. Because it is transmitted via Bluetooth or Wi-Fi and not over a wireless telephone network, it is completely free to the consumer. These types of marketing systems are FCC compliant and not considered spam advertising. They will simply receive a text, video, or audio message with the client's advertisement or marketing offer.

Just imagine going to a concert and your favorite band or artist tells you how much they appreciate you, their fan, and that you will be receiving something special from them on your mobile phone. Seconds later, you receive a message describing how to download a free wallpaper or song from your favorite band. Maybe you're walking down the street in New York's Time Square and you notice a billboard for a new television show. Seconds later, your cell phone receives a message letting you know that there is a free 15-second preview of that show available to watch on your mobile device. The direct marketing potential is seemingly limitless.

The system that Ace Marketing & Promotions has already completed successful marketing campaigns for several major entities, such as the Canada Tourism Commission, BBC, CW, and Turner Classic Movies (TCM). Shows and movies have included The Bourne Conspiracy, Gossip Girl, Life is Wild, and Robin Hood.

One of the greatest things about this technology is that the world has only begun to see the potential of it. The number of possible venues would seem to be limitless. Shopping malls, movie theatres, airports, museums, subways, and sporting events are just a few of the target locations that are perfectly poised to fully utilize the capabilities of this type of marketing system.

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