The Most Common eBay Seller Error

Some sellers make millions of dollars every year on eBay. Others are content to sell an item here and there and pocket a little spare change. Top sellers are pros who know what sells and have established connections with manufacturers and suppliers. They know how to create listings that get people to buy and their systems ensure healthy profits.

But this book is written for the remaining 98.7% of eBay sellers. I'm one of you. I've made some good money on eBay over the years. But I've also experienced the frustration of paying for listings only to find that my item didn't sell. What's going on? I wondered. I thought anything would sell on eBay.

Truth is pretty much anything under the sun as long as eBay allows it can and has been sold there. Items I wouldn't think of buying at any price (at least before I learned the secrets of huge profits on eBay) have sold for hundreds even thousands of dollars. Yet frustration is fueled when an item you know in your heart is valuable and worth a considerable sum to you, remains unsold at the end of the auction.

That in itself is a valuable lesson. Just because you're attached to an item, or feel it's worth a lot of money to you, doesn't mean others will feel the same way.

What I've learned about making the most of one's own sales efforts on eBay is shared throughout this book. But a fundamental revelation to remember is this: most items don't generally sell themselves. Sure there are exceptions. And you can probably find examples yourself of items that fetched enormous amounts of money despite the rather lackluster advertising associated with it.

eBay being the marvel that it is can deliver huge profits without much in the way of a killer ad generating enormous amounts of interest and action. The reason for this is that some products are occasionally in such high demand from people who have already been sold that they'll even pay outrageous sums for certain merchandise.

But if you're banking on this, you're essentially setting yourself up for disaster. In fact, the myth that an item sells itself will lead to ruin more often than not for aspiring eBay profit seekers. A lucky score is great. But it's not a sound basis for creating a long-term income stream.

It's best to keep that underlying idea in mind as you create each individual listing. Most items don't generally sell themselves. Remember this and give it your best shot every time out and your bottom line results will improve.

To some, sell is a dirty word. They'll do almost anything to avoid it. Perhaps this is due to a deep-seated resentment of door-to-door salespeople, interruptive telemarketers, or used car sales types who will tell you just about anything you want to hear in order to close the deal.

On eBay, you don't have to worry about face-to-face selling or the frequent rejection that goes with the territory. What you'll learn here will help you get better results by allowing your words and images to communicate effectively and convince others to bid or buy now.

Most sellers leave money on the table. They accept much less for their items than they could get, if they only applied effective sales psychology and basic, proven, copywriting principles to their listings.

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