Why People Fail To Get Results From Their Marketing

Why do people not get results from their marketing?

4 Common reasons...

Verbal Programming

They suffer from negative conditioning by family, friends, peers,
associates, and suppliers who have all tried some form of
marketing and communicated their poor results. We remember them.
We don't forget them. We dwell on them. These negative memories
leave long last memories and affect our "Marketing Blueprint"...
they contribute to our negative conditioning, they shape our
attitude towards marketing

Modelling

Many business owners actually model their management style on a
particular individual. Many life coaches recommend you model
yourself on someone successful in your industry who has created a
successful business, or has found a unique and proven approach...
why not apply that concept of modelling to your marketing.

Find a proven system or process that you see others implementing
and working, and apply it to your business.

Specific Incidents

Remember that one off, last minute ad that cost you � that
didn't generate a single lead? The networking event where you
gave out 30 cards... and not one phone call... The marketing
seminar you paid �on, and by the time you got home, you'd
forgotten half of it, and they showed you no real world examples.
Remember the mailing list you bought, with 38% goneaways?

We remember these negative experiences. We dwell on them. We
replay them over in our minds, time and time again. These
negative experiences leave long last memories that mould our
thinking and affect our "Marketing Blueprint".

Working with Symptoms

Successful marketing starts with addressing the real marketing
issues that are holding you back now. No matter what techniques
or strategies many people apply (even if they are the right
ones), they usually fail because they're not addressing the real
marketing issues or have gotten to the root of their marketing
problems - they're only dealing with the symptoms.

The same 4 reasons above are probably preventing your prospects
from doing business with you...

What if... they may have received verbal conditioning about you,
your products, your brand, they just have received verbal
conditioning for years about a negative experience someone had
with product or service like yours.

What if... your prospects are searching for a mentor, or someone
to model their business, their process, their systems on � and
you might be the one they're looking for, they just haven't
found you yet.

What if they have had a bad experience personally with one of
your competitors, this could have quite an impact on their "blue
print" and perceptions of others � i.e.; you, in the same
industry.

What if they simply can't see the wood for the trees, are bogged
down in dealing with the symptoms of the problems that you can
fix or address head on, but they just don't realise it yet.

One, some or all of the reasons may apply to your business.

Your Prospects need to know that you recognise their problems,
and more importantly, you need to be able to present your
business case and articulate your unique selling point, elevator
pitch or core marketing message in such a way that it
differentiates you from your competitors.

As a general statement, if more business and website owners knew
the best methods to find, locate, qualify, and convert more leads
online and offline, it would result in more leads, enquiries,
prospects, sales and referrals, and a greater, faster growth for
their business too.

Many just need a real competitive advantage and by applying
simple, proven, methods, the marketing of their products and
services wouldn't be a negative experience.

Wouldn't it be great if each day you generated hungry prospects
eager to want to work with you.

Think of the positive impact that would have on you.

Wouldn't it be great if those prospective clients converted into
real enthusiastic clients that recognise and pay you what your
worth?

They all should. However, quite often marketing could be a
struggle for many business owners, cutting corners lowering their
price, thus eating into their margin, just to win the sale.

Believe me, it doesn't have to be like that.

Successful marketing starts by identifying what you need to do
and analysing why people are attracted to you. It's simple. You
need to identify what's wrong with your marketing now. What's
more, my FREE 3 Minute marketing audit can help you.

You need to analyse exactly...

* Who your prospective clients really are
* The real problems and issues they are experiencing/facing,
* How you can help them with the solution you have to offer
* The best way for you to state your case why they should select
you
* How you will get your marketing message out to your target
audience

At the end of the day, you need to be aware of the negative
programming that your prospects may already have experienced, the
affect it has had on their "marketing blue print" and that it may
be preventing them from doing business with you.

You need to remind them that marketing is all about satisfying
needs, help them to identify those needs, and state your best
business case why they should be doing business with you.

Hope this helps.

Seed Newsvine

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