Just What is Network Marketing?

In Part 1 you learned how and when the Network Marketing Industry came into being, and who the catalysts were. This article will explain what network marketing is all about.

The way products are bought and sold has changed dramatically in the last 15 years. James W. Robinson writes in his book, Prescription for Success, that network marketing has attracted well over 36 million people worldwide and that companies who ignore this method of attracting loyal customers and sales agents do so at great risk to their long-term profitability and international expansion.

Our compensation model, widely known as multi-level, has actually been around for some time and used by many other industries. A classic example is the insurance industry. An insurance company markets its ideas to master agents who then train and support many sales agents who then sell insurance policies to consumers like you and I. This results in a multi-level payout on the proceeds from policy sales where each level of participants in the sale (the agent, the master agent, and the company) all receives financial compensation. The same is true for consumer products companies, beverage distributors, and several other highly respected industries.

Network Marketing and MLM are often used interchangeably. Network Marketing is the preferred term today because it more accurately describes the nature of this profession in this age of information and in the world economy. It is a proven business approach that uses independent business owners to promote a company’s products and services directly to consumers, and to build teams (sponsor) and help others do the same.

Network Marketing as practiced today is attracting more highly-educated, upscale professionals than ever before. Doctors, Lawyers, Authors, Sports Personalities and even regular people from all walks of life are joining the movement to be affiliated with winning teams of independent business owners. And why not! All of us are social human beings that like to tell others what works for us. We are given to recommending good products, services, restaurants and movies to our friends and family members. Now many of those companies that benefit from our recommendations pay us for our product loyalties.

Is it legal?

Not only is our industry legal and ethical, it is self regulated. Today, more than 200 of the very best companies in our industry have qualified for membership in the Direct Selling Association (DSA). This prestigious group sets the standards for our industry.

Do serious companies & business professionals become network marketers?

Today some well-known companies marketing their products and services through network marketing have formed or aligned with network marketing organizations - including Colgate Palmolive, Gillette, Proctor and Gamble, AT&T, Sprint and MCI.

The above was compiled from information my partner Karen Huss has received over the past thirty years she has been in this business. She does not claim to be the originator. Karen is a respected leader within the network marketing industry.

More and more men and women are looking for a home business opportunity where they not have to battle work traffic, can spend more quality time with their family, have control of their work and personal time, and take advantage of so many tax advantages available to a home business while they make (or keep) more money.

The following are some recent statistics about the Network Marketing Business…
Ø The Home Based Business Industry is now a Trillion Dollar Industry.
Ø 80% of the Home Based Business Opportunities consist of Women Entrepreneurs whose desire is to make more money and have more time for their family and personal life.
Ø 150,000 – 200,000 men and women are now joining home businesses weekly.
Ø 1 out of 10 families have someone in a Network Marketing Business or Home Business Opportunity
Ø Bad Credit tops the list of American's greatest concerns
Ø 32% of Americans have excessive credit card debt and loan defaults
Ø Greatest reason for long term debt is medical bills
Ø A Network Marketing Business (or some home business opportunities) are the only industry that is protected from recession – when the real estate industry and all the other businesses that rely on the housing market is declining, Network Marketing actually is increasing

Are you ready to become one of those 150,000- 200,000 joining a home business opportunity weekly? Live your life rather than work your life.

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