Putting All the Pieces Together - Part 2

In part 1 of this article I introduced you to some of the pieces necessary to building a solid and profitable business. I ended the article with one question:

Why aren't sponsors sharing their marketing/advertising strategies with you?

I think this is a very good question. Why aren't sponsors starting the training/learning process by introducing you to what works -- or at least what's worked for them? Simple....

Some sponsors have built their business the old fashioned way -- warm market followed by cold calls and building relationships with total strangers in an effort to increase their business numbers. Actually, I shouldn't say "some" but most have done it the old fashioned way.

Now I'm not saying that you need to sit at your computer all day and deal with people only through email -- I hate that just as much as the other guy. What I am saying is that more and more people are staying home and getting everything they need from the internet. We can now order everything -- including pizza -- by logging into the internet and searching for it. Why does everyone prefer the internet over leaving the house?

Easy -- search engines can find you whatever you're looking for -- all you have to do is ask for it. They don't give you a hard time and ask why you want to know.

Can you do that at the mall? I mean really -- can you go into any store in the mall, ask a question and get the best possible answer without a hassle? Heavens NO! You'll be lucky if the store employee can direct you to the nearest restroom....

We all must move to marketing online or our businesses will die a slow, painful death....okay perhaps a little too dramatic but you get my point.

The problem? Your sponsor may not know where to begin either BUT...you could learn together. Make sure that you keep track of everything. Track your URLs (there are a few free sites for this) so you know which advertising campaigns are working and which ones aren't. Learn how to write effective emails - search online for free courses. And discover where to buy the best double opt-in leads for your company. Unfortunately the best to figure this out is to purchase a small list, run your ad and watch how well it does. Only then will you know if it was worth your money.

Keep a WORD file of every site you're using, the ad copy you used, when you posted, when you have to renew the ad, etc. Remember to keep track of the costs as well. The ads no good if it's costing more than it's bringing into your business.

Then....

Share the information with your team AND your sponsor. Perhaps if we would remember we're in this together we'd all be doing better.

Remember what we all love most about Network Marketing....everyone has the ability to win at the game of financial independence. This includes YOU.

It's also important to remember that you must keep it all going at the same time. If you stop doing one thing just so you can do another then you're not going to get anywhere. You need to do as many of the things I mentioned in Part 1 as possible.

How do you do that without going nuts or spending all of your time on marketing/advertising?

Schedule time everyday just for marketing/advertising and give your business a marketing/advertising budget. Stay within that budget - no matter what.

Getting started will take the longest. I'd recommend creating your ads and emails first -- even before you know where you're going to post them or who you're going to send them to. That way once you know what sources you're going to use all you have to do is copy and paste from your file then make notes about each campaign.

Keep it as simple as possible and learn how to automate it so you can get back some of your free time. For now though, remember that you'll have to give up some of your free time in order to get this set up and working for you. Get serious, stay serious and hit the ground running. We're starting a new year make this one count...

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