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How Tribes Are the Magic Groups Which Secure Your Profits

I've been reading Seth Godin's powerful book tribes and have come away with a number of takeaways and I'm going to go through five of those with you here.

I'd heard good things about this book from friends and business colleagues and it was definitely warranted.

Now you may be starting to whine saying "I don't like reading" and that's fine. This book is an easy fast read and the sections are broken down into 1 - 2 page chunks so you can read at your own pace even if you only have two to three minutes here and there.

I recommend you do take some notes, highlight, or underline the passages and sentences which most resonate with you because it will help you comprehend the material better as well as retain it much longer.

There have been a multitude of scientific studies which prove notetaking and reference techniques help you retain the information much longer because after all you're taking the time to read it so you want to get some value back out of it and put it to work in your life and your business.

So here are my five takeaways:

1. A tribe is a group of people which requires only two things: a shared interest, and a way to communicate. The strongest tribes in the world are led by a fascinating leader who's passionate about the belief/cause the tribe is all about and gathered for.

2. Tribes used to be local but now because of the Internet they're global. Because of the Internet they are much easier to organize and can move more swiftly than at any time in history.

3. A small, committed, highly dedicated and fanatical or evangelical tribe is 10 to 100 times more effective than a tribe 10 times its size which is merely lukewarm

4. An individual author, artist, or even businessman needs only a thousand true fans in the tribe to be fantastically successful and wealthy.

5. Initiative/innovation is the key and most needed component in today's world. Unfortunately, people despise change and fight tooth and nail to keep the status quo. The reason innovators are so valuable is because they're so rare.

As a bonus, one other take away I got from the book was that leaders lead from the front and there will be many naysayers who tell you it's impossible or that it can't be done.

Look back to the greatest people you know and if that doesn't work go to some historical references of people like William Shakespeare, Thomas Edison, and pretty much any other famous historical figure you can think of.

It's most likely the one thing they each had in common is a legion of naysayers who said they couldn't do what they have said in their mind to do.

Their overriding faith in their own abilities and their choice of blocking out all these people who said "no" is what got them over the hump to achieving what they set out to do. Of course massive persistence was also a huge part of the formula.

There will always be negative people and Dream Stealers. They're not necessarily bad or have evil intentions they just know you as a certain type of person and want to maintain you in that capacity.

You are attempting and making changes in your life to become better and they don't want you to outpace them. Protecting the status quo is something wars have been fought over. And something the majority of people out there are dedicated to maintaining and propagating.

So which group do you want to be a part of? Which of these two groups has and is living the life you want to live?

Seed Newsvine

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