Metatags - What Are They And What Keywords Should You Use?

Can you explain the importance of metatags and how to search and select the appropriate metatags? What are your recommend tools for searching for metatags? How do metatags affect your page? How do you set up metatags?

Answer: A very important tool you can use to find answers to questions like these is to use Google. For example, type in "What is a metatag?" I'm not being sarcastic, but this type of question could be answered through Google. I know what a metatag is, but I am looking at Google right now to see how they define it.

Google has several short tutorials on metatags. The tutorials show you how to use metatags, how to link metatags and search engine builders, etc.

It's hard to define a metatag in laymen's terms. It is a tag that defines the properties of the page. Keywords and descriptions are properties just like metatags.

You can see the page description and metatags in your website building software. Just right click and select "Page properties". Page properties will give you the page description and keywords which are all metatags. Metatags are not directly seen on the front end of your website.

How important are metatags? Metatags have come back. Google is using metatags a lot more than ever before since they are changing their algorithms. Metatags have always been important to Yahoo.

Your title, description, and keywords are very important. Don't stuff too many keywords in your metatags.

You want your title tag to have two to three keywords and be 83 characters or less. Let's say that you wanted to use the keyword phrase Internet marketing. If your title says, "This man is an Internet genius in marketing." One thing that I have found is it doesn't matter what the order of the words are. You could still rank high for Internet marketing with this title.

How do I figure out what keywords to use in metatags? First of all, you don't search for metatags. I think anybody looking for certain keywords is doing it the wrong way. In my perspective, I look at it logically in the example below.

Metatag Example:
Let's say you have no title tag, description tag, or keyword tags on any of your website. This is fine, but you should use some kind of paid way to get traffic to your website such as pay-per-click. You should be doing your keyword research through your paid advertising and/or pay-per-click. The reason you should do it this way is because you want to find out which keywords work from your paid advertising because that it is the fastest method to see which keywords have the most conversion.

From pay-per-click advertising you can find out which keywords make people opt-in to your page. You will find out which keywords give you the most clicks, yield the most opt-ins and turn into the most buyers.

If you want to optimize your site then look at what keywords that are converting the best. Then put these keywords in your metatags. Put them in your title tag, description tag, and keyword tags. These are words that are based on legitimate results, not just random words you "think" will work.

So research keywords for your metatags in this manner instead of using metatag tools.

Bonus Metatag Tip: Put keywords in your H1 and H2 tags.

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