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More For Your Money — Pay-Per-Call: A Smarter Way To Advertise

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Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high ROI it provides. Different search engines are incorporating this marketing model, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.

A Quick Overview
The concept of pay-per-call is simple:

• It’s an auction for customer calls — you bid what you’re willing to pay for each call, and your ad appears in the search engine results. The more you bid per call, the higher your ad is ranked. You can see what similar businesses in your service area are bidding, which allows you to rationally price your services.

• Your ad gives information about your business and a unique phone number to contact you. Users can click on your text and read about your business at no cost to you. You pay if, and only if, they like what they see and actually call — which means you’re only paying for customers who are truly interested in your services.

• You can set your geographical service area to fit your business’ needs — anywhere from a zip code to the whole country. Your ad won’t come up in a search вЂ

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<h1>More For Your Money — Pay-Per-Call: A Smarter Way To Advertise</h1><br />by Chris Malta & Robin Cowie<br /><p>Pay-per-call is one of the biggest trends in online marketing right now. In fact, pay-per-performance advertising, overall, is gaining ground as more and more businesses discover the high ROI it provides. Different search engines are incorporating this marketing model, including AOL search, InfoSpace, and Marchex, who have a combined total of 1.3 billion searches a month.</p> <p>A Quick Overview<br />The concept of pay-per-call is simple:</p> <p>• It’s an auction for customer calls — you bid what you’re willing to pay for each call, and your ad appears in the search engine results. The more you bid per call, the higher your ad is ranked. You can see what similar businesses in your service area are bidding, which allows you to rationally price your services.</p> <p>• Your ad gives information about your business and a unique phone number to contact you. Users can click on your text and read about your business at no cost to you. You pay if, and only if, they like what they see and actually call — which means you’re only paying for customers who are truly interested in your services.</p> <p>• You can set your geographical service area to fit your business’ needs — anywhere from a zip code to the whole country. Your ad won’t come up in a search вЂ<br /><h2>About the Author</h2><p>Product Sourcing Radio is Created and Hosted by Chris Malta and Rob Cowie of WorldwideBrands.com, Home of OneSource: The Internet 's Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. <a href=http://www.worldwidebrands.com>Click Here</a> for FREE E-Biz &amp; Product Sourcing info!</p> <br /><h3><a href="http://www.content4reprint.com/business/more-for-your-money-pay-per-call-a-smarter-way-to-advertise.htm" title="More For Your Money — Pay-Per-Call: A Smarter Way To Advertise">Article Source:</a> <a href="http://www.content4reprint.com" title="Free high quality articles">Content for Reprint</a></h3>