Word Count: 625 Date: Fri, 23 Jan 2009 7:26 AM
Don't Have Any Network Marketing Leads?
You're not alone. Once you've called everyone on your names list, then who do you talk to? Or maybe you're uncomfortable talking to friends and family about your network marketing opportunity, so you don't even have a list.
Where do you find prospects to talk to? Having a steady stream of network marketing leads is vital to your success. In fact, some network marketers resort to buying leads lists at this point, just so they have people to talk to.
The problem with that solution is that the majority of leads vendors sell those same leads lists repeatedly... so the people on those lists are getting multiple calls. No wonder they're so short with you and ready to hang up at the first opportunity.
Worse yet, many of the names on those leads lists thought they were entering a contest for a free iPhone giveaway, or something similar. Very few of them were legitimately seeking a home based business, let alone a network marketing opportunity.
So the lists are full of tired, worn out leads that aren't the least bit interested in what you're selling. They're frustrated with receiving so many phone calls... and you're frustrated with the rejection you're getting when you call them.
And if you resort to buying leads to fuel your business, then you've put yourself into a "no win" situation. Because the leads will only continue as long as you continue to buy lists. That's an expensive proposition that very few can afford.
This is not a formula for success.
So what's the alternative? How do you generate a steady stream of pre-qualified and pre-sold prospects?
The solution is Attraction Marketing.
What's Attraction Marketing? It's also known as Reverse Marketing. Attraction Marketing is "attracting" leads to you, instead of you chasing them.
Wouldn't that be a refreshing change? Waking up in the morning and finding your email Inbox and your voicemail full of leads that have contacted YOU and want you to call them back.
So just how do you go about getting leads to contact you? The process of Attraction Marketing involves making yourself more "attractive" to potential prospects.
You make yourself attractive and thus attract prospects to you by giving away things of value... for free. Prospects respond favorably to this strategy because everyone likes free stuff.
And the prospect begins to trust you more because you gave them something of value before you asked them to buy anything. This establishes you as a solutions provider, not simply a salesperson with selfish motives, i.e. personal gain.
You need to differentiate yourself from the crowd by being genuinely interested in your prospects. That's why solutions providers are willing to give away free stuff.
So what can you offer prospects that's valuable? Free information. Nowadays people are starved for quality information. So you set yourself apart from the crowd when give away quality information for free.
This starts to develop your relationship with potential prospects. They like you because you're giving them value without asking for a purchase. They also start to trust you, so that when you do ask for a sale, the prospect is more likely to buy.
So where do you give away free information to potential prospects? On the Internet. They don't call it the Information Highway for nothing.
The Internet is a wonderful vehicle because thousands of potential prospects that are hungry for information are searching on the Internet daily. So when you provide information for them to find... you start attracting those prospects to you.
About the Author
Are you attracting network marketing leads? Learn how to get prospects to come to You. Kathy Hargis is the author and she invites you to subscribe to Network Marketing Tip, her monthly newsletter.
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