Newbie Or Master Marketer? Test Yourself And See How Many Internet Marketing Terms You Know (L to P)

Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business

A common characteristic of top internet entrepreneurs is that they continually invest in their own education to expand their businesses and refine their marketing skills used in the best online business opportunities.

Do you consider yourself a “newbie” in internet marketing, or are you a “master marketer”. Get in the habit of learning something new for your business each day, and passing it on to your team or organization. Before you know it you will be marketing with the “pros” soon after starting a home based business. Here are some terms from L to P to help you make more money online.

Landing Page - The page a visitor arrives at after clicking a link (from an advertisement, search engine results page, email, or other type of hyperlink). Also called an Entry Page.

Lateral Search Terms - A lateral search looks at page details such as keywords of pages which are thought to be competing or related to your topic. Doing a lateral search sometimes enable us to uncover keywords that we might otherwise miss, and which do not contain the term searched.

Long Tail - The economic concept first coined by Chris Anderson in 2004 to describe the distribution of wealth on the Internet. The Long Tail represents the millions of niche market audiences that drive the majority of sales for online business.

Long Tail Keywords - Long tail keywords are keyword terms which are less popular, less competitive and less searched for, but when taken collectively, long tail keyword phrases can be responsible for driving significant levels of website traffic.

Maximum Cost Per Click (Max CPC/Bid) - The maximum price that an advertiser is willing to pay for each click. Generally the advertiser pays a smaller cost-perclick than their maximum bid. The Max Bid goes into determining the ranking of an ad in the sponsored results for a search.

Meta Tag - An HTML tag that gives information about the content of a website. Meta tags are non-visible text, that help define your website for search engine spiders.

Misspelled Keywords - Errors in spelling. You have to take them into consideration when building your keyword list. The reason is that many people type their search phrases with misspellings, but they are still potential targeted traffic for you.

MSN Search - Microsoft's search engine at http:// www. msn. com. The service has also recently started providing its search results to other search engine portals in an effort to better compete for market share.

Natural Search Results (Organic Listings) - The non-sponsored results that are delivered by a search engine when a user enters a search term. These results are displayed at the left of the search engine's results page when somebody makes a search.

Negative Keywords - Use negative matching to eliminate certain searches that may be irrelevant to your website. You can add a -negative sign before the keyword that you wish to use to prevent your ads from displaying.

Optimization - The process of improving a website for search engine visibility. Optimization may include building keyword density, link popularity, search engine compatibility, and improving website content.

Organic Search Results (Organic Listings) - The non-sponsored results that are delivered by a search engine when a user enters a search term. These results are displayed at the left of the search engine's results page when somebody makes a search.

Overture - A search engine that returns results based on paid placement rather than algorithmic rankings. Overture is currently owned by Yahoo!

Page Rank - The algorithm used to determine the hierarchy of pages and websites in the search engine index. Devised by Google, Page Rank is a measure of the quality and quantity of traffic, links, visitors, and keyword content of a website.

Pay-Per-Click (PPC) - An advertising payment model that allows advertisers to bid on keywords and pay only when the ad is clicked, thus paying for actual traffic rather than page impressions. The highest keyword bidders receive the highest rankings in search engine results pages, and therefore, the most traffic. The PPC model was first introduced to search by Overture, and made famous by the enormous profits generated by Google’s Adsense and Adwords programs.

Phrase Match - The option that limits your ad to be displayed only when somebody types in the search box a phrase that includes your keywords, in the same order. Surrounding a keyword phrase with "quotation marks" makes the ad appear only when a user searches for the words in that order, combined with other search terms.

Press Release - A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of an important event or piece of information about your company. A press release is a great way to increase your search engine visibility since your company will be featured as current top news in your industry.

Profit Signals - The profit signal informs you at a glance if a keyword is profitable. The profit signal is an indicator of whether the keyword is likely to produce conversions (leads and sales); this makes it simple to eliminate keywords that are likely to waste ad dollars.

So how did you do? Print this article out and put it in a binder for quick reference. Or pass it along to your organization or team members.\

Now that you have familiarized yourself with some new terms, get with your coach or mentor and find out how you can use them to improve your marketing skills and make more money online using the best online business opportunities when starting a home based business.

Make More Money Online – Best Online Business Opportunities – Starting a Home Based Business

You Can Do this, Without Question.

The Best Really Is Yet To Come!

Glen Jacobs

Business Development Partner and Coach

Managing Member / Live Life Well, LLC

Seed Newsvine

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