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Fri, 20 Jul 2007: How to Begin Your Pitch

What is the most important question on the minds of all of your prospects? When you learn to answer this question at the beginning of your presentation, you will have their attention throughout.


Fri, 20 Jul 2007: Sorting vs. Selling, The Strategy That Will Set You Free
So many people looking to start a home business are under the impression that you have to become a door-to-door sales person, professional telemarketer, or a Mary Kay lady doing home meetings to make

Thu, 19 Jul 2007: 9 Unusual Ways To Use Postcards In Your Mortgage Business
Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses

Wed, 18 Jul 2007: Business Networking For Stronger Sales
Every business depends on networking between employees and other stakeholders in the company to accomplish the goals of management. To be effective in a small business, you have to take a look at the

Wed, 18 Jul 2007: Are You Trying to Sell Me Something?
Every now and then I receive an email or a comment from a subscriber that just makes me chuckle. Chuckle may not be the right expression. Actually these comments make me shake my head in amazement at

Thu, 12 Jul 2007: When You Have To Analyze A No
In order to make the sale, you must gage your prospect’s commitment level. Understanding what your prospect wants will allow you to present in the most effective manner.

Wed, 11 Jul 2007: How To Set Up A Totally Free Direct Mail Program For Your Mortgage Business
Glad to see that this article caught your attention. You're going to love this amazing little direct mail mortgage marketing strategy.This super simple idea will actually allow you to mail 500 or 1,00

Mon, 9 Jul 2007: Print Advertising... The Forgotten Direct Sales Income Generator
Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may n

Sat, 7 Jul 2007: Are You Receiving Your Daily Free Mortgage Marketing Lessons?
Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receive a wealth

Thu, 5 Jul 2007: 10 Spring Cleaning Tips For Mortgage Professionals
Spring cleaning gives us that wonderful feeling of freshness, and renewed energy. It means a new start and for many...a new life. After hibernating for the winter, you may find that you are surrounded

Thu, 5 Jul 2007: Persuasion Beats Manipulation
Persuasion and manipulation are two different things. In order to succeed in the selling game, you must become comfortable with the concept of persuasion. Learn how to use the art of persuasion to get the “yes” answer you are looking.

Wed, 4 Jul 2007: Bulletin Boards And Mortgage Marketing...A Perfect Match
Yes, I love bulletin boards. Now, just so you know...I'm not talking about "electronic bulletin boards" found on the Internet. That's a different topic for another day. I'm referring to those old fash

Wed, 4 Jul 2007: Put That Phone Down, Quit Cold Calling, and REALLY Start Prospecting
The days of traditional cold calling are going by the wayside. People are too busy to accept cold calls and really listen to a sales person pitch their services or products. Sales people get frustrate

Sat, 30 Jun 2007: Do You Know What You Want?
Learn the two most pivotal questions sales professionals should ask themselves before beginning any presentation.


Sat, 30 Jun 2007: My Indispensable Mortgage Notebook
There's no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven't noticed...the way we do mortgages.A few years

Thu, 28 Jun 2007: "Hunter" vs. "Farmer": How Do You Sell?
The cost of finding new customers is estimated to be between 500% and 800% higher than that of repeat or additional sales to existing customers. With profitability, therefore, significantly higher whe

Wed, 27 Jun 2007: Cold Calling: It's Chilly Out There
Who likes to make cold calls, you might ask? The short answer is that there are probably few who relish the activity and fewer yet who are good at it.I think we've all run into someone in our professi

Tue, 26 Jun 2007: 6 Tips To Tame Technology In Your Mortgage Business
It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking

Tue, 26 Jun 2007: Networking Works: Practical Advice & Tips for Achieving Networking Success
Networking. Maybe one of the most overused and misunderstood words in the business lexicon. Certainly it's one of the most common - and possibly among the most effective - means of marketing yourself.

Mon, 25 Jun 2007: 15 Tips to Help You Increase Sales, Profitability and Customer Loyalty
You may find some of these tips to be familiar. Maybe you practice some of them now. Or maybe they have slipped from your memory and your daily routine. Others may even be new to you. Whatever your ci

Sat, 23 Jun 2007: Your Mortgage Success And Giving
If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." One of the keys to success in the mortgage b

Thu, 21 Jun 2007: A Valuable Mortgage Lesson Learned From Tiger Woods
Unless you've been living in a cave or under a rock the last few years, you've seen first hand how Tiger Woods has become one of the most dominate forces in men's golf.We watched as he won the CA Cham

Tue, 19 Jun 2007: Using Advertising Premiums Successfully In Your Mortgage Business
If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on it...two thing

Wed, 13 Jun 2007: Getting A Top Job In Direct Sales - A Different Approach
One of the interesting things about the majority of "Top Jobs" in direct sales is that many, if not most of them, are never advertised. In this article, a "Top Job" is defined as one in which the sale

Tue, 12 Jun 2007: How to Guarantee You'll Get Referrals
"Customer service is the never-ending pursuit of excellence to keep customers so satisfied they tell others of the way they were treated in your place of business."A big problem in the sales world tod


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