It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system...all of your marketing effort

You do have a mortgage website...you do have a page on your company's website...or maybe you bought a subset template page on a master mortgage website...you do have an email address that does lend cr

If you have a good idea, you are probably wondering how to protect it and if you really should. Worried about where to start and how. The thought of looking for and hiring an attorney with expertise on the field just makes you dizzy, it makes the process seem endless, complicated and expensive. So you decide to make the mistake that many artist, entrepreneurs and creative make. You dice you can trust your work to a couple of good friends, or maybe couple of serious investors and the most optimistic daring ones just put it online for the whole world to see. To be honest I have done this myself, I just don't like to expend my time on noncreative endeavors, plus I am impatient. It would be great if we didn't need to protect our ideas, then again you can always come up with new ones, right? Yes, but why would you let anyone else take credit and money for your ideas and the unique way you express them? Leaving your creative work unregistered is worse than leaving a signed checkbook in a crowded place. Specially now that there are so many easy, fast and inexpensive ways of protecting your work.

Trade show events are held in every major city, numerous times each year. Massive industry marketing campaigns are waged to entice new prospects to come view what is new for the next season. If you h

It is estimated that there are 60 million internet domain names registered world-wide. The number of websites is projected to be more than 500 million within ten years. These numbers alone should make

For those of you that currently have a mortgage website, or those that are contemplating putting one on the Internet...you'll soon realize that although your website/host does a great job of handling

Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generate n

Open-ended questions are one of the salesperson's most vital tools (if followed up by listening). They help gather information, qualify sales opportunities and establish rapport, trust and credibility

Ever wonder how many advertising messages we are exposed to in any single day?Here are my search results: Each of one of us is exposed to an average of 3,000 advertising impressions per day. To tell y

No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have follo

What is your objective as you enter a selling situation? You may be surprised to find it should not always be to sell. Find out how a singular objective can increase the power and persuasiveness of your sales presentation.

In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake.For those of you not familiar with this little option

Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market because of a lack of

I receive many emails from sales people who are having basically the same problem. Repeatedly I hear the same story. It goes something like this: "I get the appointment with the prospect, the meeting

As a country, Mexico has shown considerable improvement both in terms of the growth rate, and also in terms of the development of real estate. Today Mexico has nearly 10-15 world famous tourist destinations that attract millions of tourists to Mexico each year. Some of the famous tourist destinations in Mexico include, Cabo, La Paz and also the "The Castle" in the Mayan city of Chichén-Itzá; which is part of the new seven wonders of the worlds. The reason for Mexico's success as a tourist destination is its fantastic climate, and the diversity that Mexico has to offer in terms of tourist activities and locales. From the white sand beaches of Cabo, to the rain forests of Chichén-Itzá.

If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a specific

With RFID technology a store owner knows everything about the item you take to the checkout including price, color size etc.The USA now wants to put this technology into passports which would allow pe

Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely for

There is a crucial point in your sales presentations where you may loose your buyer. Do you know how to retain interest and influence when explaining how your product or service works?

Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about this...should I change my marketing pro

Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. The wrong price could cost them thousands of dollars any way you look at it. Here'

Sale is viewed as a tough profession to the public. A lot of people do not like selling since they see that it is tough and does not carry much pride. The fact is if you are in the society and relate

If you allow it, rejection can stop all of your efforts to succeed in sales. Learn one of many methods to control your reaction to this debilitating part of the sales profession.

If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make your mortgage m

After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address.Wow! I hope you're really in the mortgage business and not just some kind o