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Author: jameswalsh | Total views: 3 Comments: 0
Word Count: 668 Date: Thu, 20 Sep 2007 5:45 PM

Logo Design Â£49 -- Â£69.99

They specialise in creating original logos for start-ups and small businesses at one of the lowest rates available anywhere.

A logo is much more that an ordinary image that you print on office stationary. It is a mug-shot â€“ the recognisable face â€“ of your company. It communicates your corporate values and character to the world at large and reassures customers and partners that they are dealing with a company that has high standards of professionalism and ethics.

A logo is a visual representation of what your business stands for. It should have an impact and leave a permanent imprint on peopleâ€™s mind so that whenever they see the logo, they think of your company. A good logo gains you mindshare among customers and becomes your identity. While your companyâ€™s name is just uninviting cold text, the colourful logo conveys warmth and trust to everyone.

For a logo to be effective, it should have the following qualities:

1. It should have visual appeal and be attractive and eye-catching. It should be able to instantly grab and retain peopleâ€™s attention.

2. It should command a high recall value in the minds of clients and other stake holders such as business partners. The moment they see the logo, they should immediately associate it with your company.

3. While the logo should look pleasing to the eye, it should not be abstract art that people have stare at to decipher what it means, much like art critics try to interpret Picasso. It should be direct, effective and functional, that is, it should convey a message about your company in terms of its character and corporate values.

4. It should be simple and elegant. People are repelled by complex or cluttered logos that look like a puzzle to be solved. This is also the reason why small unreadable text in logos has to be avoided.

5. Finally, you as the business owner should like the logo and not be stuck with some piece of art that in the back of your mind you do not approve of.

How Fields Can Help

Your company logo offers a window into its corporate soul. It reflects the personality and character of your business. We at Fields understand how much projecting the right image and identity means to the future growth and goodwill of your business.

We have put together a team of very talented and experienced graphic designers and artists with degrees in fine arts and graphic design. They are professionals specialising in logo design and work to your total satisfaction.

To create an original and unique logo for your company, they first develop an insight into your area of operations and business vision for the future, based on the creative brief provided by you. Then a workgroup of designers brainstorms about possible logo designs that reflect the character and values of your company. Each design is debated until a final design concept is arrived.

The artists then create the actual logo and present it to you for feedback. Depending upon the offer you take, many options can be shown to you so that you can choose the one you like the most. Based on your feedback, the chosen logo is modified and quickly delivered to you. Our designers work efficiently and quickly without taking shortcuts or compromising on work quality. You can be shown the first draft of the logo in as little as four business days, from the day you signed up with us.

Custom-made, unique logos are a great way to imprint a corporate identity on the minds of existing and future clients. The logo, designed by our graphics team with your market in mind, can feature on your business stationary or website. It will also be sent to you in jpeg format for online use such as your official web site.

About the Author

James Walsh is a freelance writer and copy editor. If you are interested in starting up your own business and would like some help with your Business Plan see http://www.smartcompanyformations.co.uk

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