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Making Your Showroom Display Shelving Count Toward Higher Sales

With the recession generating very low returns for most areas the holiday season, it is necessary to make every aspect of ones showroom count toward better merchandising and higher sales. Store display shelving that are sturdy, easy to arrange, and colorful will work to increase the attractiveness of products. Neglecting this very important element of marketing can result in decreased sales.

While it may not seem affordable to buy retail store display shelving at a time like this, investing in quality used or discounted new shelving can actually be made affordable when combined with effective space management. Most retail display shelving are designed to be adjustable and easy to arrange. A retailer can do more with fewer shelves when they strategically position these wholesale store display shelves in a manner that makes full use of every square inch of wall space and floor space in the store.

Retail display shelving is adjustable in several aspects.

The first aspect is the ability to use them as either standalone fixtures or to combine them into larger shelving displays. Double sided shelves can be locked together to create aisle space in the middle and side areas of grocery stores and pharmacies. Single-sided shelves can be locked together to fill a large, unused portion of the wall with retail gondola shelf that showcase Christmas bargains and after-Christmas sales events.

Another key value single-sided wholesale store shelving offers to retailers is the ability to fit them into the tightest of areas along walls or into unused corners that are gathering dust. This is because they only measure 48 inches from side to side, an ideal basic building block for a large store display, and a perfect fit for a standalone as well. Many retailers save a great deal of money on end cap shelving by simply calling shelving dealer and getting a few extra single-sided store display shelving to put on the ends of their aisles.

Store display shelving also features fully adjustable shelving. Each shelf can support up to 350 pounds, and it can be positioned anywhere within the display. Managers who have been forced to stock larger, more expensive items on the bottom shelf no longer have to limit their best products to the worst location on the display.

Stronger shelves that wont bend or collapse allows stockers to put more expensive gift items right in the line of customer vision. Also, most display shelves allow more light to reach products on any level of the display. Each shelf can be varied in depths of anywhere from 12 inches to 22 inches. If light is not reaching the bottom of the rack, all one has to do is make the bottom shelves extend a little farther to spread the illumination evenly over the products.

Display shelving can be as short as 48 inches or as tall as 84 inches.

It is always good to vary the vertical heights of store shelving units to create a sense of balance and variety throughout the store. It also helps differentiate different categories of products on sales and helps with loss prevention as well.

Putting valuable items on shelves that managers can see over helps keep shoppers honest. Several different sizes and colors of both double-sided and single-sided store display gondola shelves can be used to redecorate the entire look of a store at a very reasonable cost.

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