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Refurbished Retail Display Shelving Allows More To Be Done With Less

Material handling dealers who supply used and new wholesale store fixtures (gondola display shelving) can be purchased on the internet at amazingly low prices. While the 2009 recession has hit retailers hard and made many of them afraid to spend any more money than necessary, it is the consensus of almost every marketing expert that one of the keys to recession proofing any type of business is to continue the momentum of ones marketing regardless of economic indicators.

Otherwise, a worse situation can developed. Buying wholesale store fixtures gives the retailer the benefits of a new, more upgraded look to showroom space combined with the frugality essential to managing overhead during a very problematic holiday season.

With an improved look and feel, the store owner has the best possible foot forward to the world and is more likely than his or her competitors to see a noticeable increase in seasonal and after season sales resulting from this very essential investment to the merchandising aspect of the business.

Quality refurbished retail display shelving allows more to be done with less. Taking a less is more approach is the only way to affordably do this in these tough times. Most material handling companies do not push quantity over quality.

Shelving dealers carefully select wholesale store fixtures that are designed to hold more items than competing store fixture models. With more cubic volume per fixture, the store owner can showcase a wider variety of product types in unique and highly attractive ways, and he or she can also promote a higher volume of inventory at any given time.

Adjustability makes one used gondola shelf act like three. Adjustability of the individual shelves in a wholesale store fixture is the key to all of this. Each shelf can support 350 pounds in weight, so moving middle shelves down a bit allows a store owner to put heavier items near the top without fear of the display collapsing or becoming top heavy.

Eye level merchandise is much more visible and more attractive than products people have to strain or bend down to see. Also, in many smaller stores, lighting levels are limited and store fixtures with fixed shelving depths are generally obscured by shadows along the bottom of display racks. Top shelves block light trying to reach products on the bottom.

Variable shelving depths overcome this by allowing the retailer to adjust the depth of each shelf so that light,no matter how bright or dim to begin with, reaches each and every level of the store fixture evenly. This is much cheaper than getting new lights, and it is certainly better than missing sales.

The compact size of wholesale store fixtures makes them easier to maneuver. Regardless of whether we are talking about a double-sided store fixture used for aisle shelving or a single-sided store fixture used for wall shelving, the standard horizontal measurement of every wholesale fixture sold is a compact, convenient, 48 inches.

Material handling experts have found this is the best building block size for retailers to use to create aisle and wall displays of any length, yet also provides a very easy-to-move, lightweight stand alone piece that can be moved quickly, anywhere, at any time.

One added benefit experts always point out to store owners is that their single-sided wholesale store fixtures can also be used as end cap displays. There is no need to buy special end caps for shelving because, again, the 48 inches standard size is a perfect fit for the end of any aisle.

Wholesale fixtures come in a wide range of vertical heights that can be used to create attractive layouts with loss prevention strategy. Mixing up the layout of a store makes the floor space look bigger than it actually is and creates a sense of balance and proportion. Most dealers have wholesale display fixtures that range in size from 48 inches up to 84 inches for this very purpose.

Arranging them strategically can help differentiate product groupings, create a basic fung shui effect, and place shorter store fixtures in key locations where managers, employees, and surveillance cameras can monitor shoppers and minimize shoplifting.

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