Tags And Google Analytics - What Tags And Numbers Are Important?

On my website each page should have targeted keywords in its source area. What keywords should be in the source area for blogs? The subject matter in my blog is not as targeted as my squeeze page and website.

Answer: First of all, I don't have a lot of keywords on a lot of my pages. Why? It is more important for me to get links pointing to my pages from websites that have the keywords. 98% of the time you should focus on the links coming into your site.

The other 2% of the time you should deal with tags. Your title tags are the most important thing on your site. Your title tag should have no more than 83 characters in it to get you high up in the search engines. Next, your H1 and H2 tags are important and should have keywords in them. Then worry about your keyword tags.

I'm not a big blogger in the sense that you are talking about. From a squeeze page and webpage perspective the first thing I do is I usually run Google AdWords to my squeeze page. I can look at what keywords are giving the best click through rate. This click through rate lets me know which ads in my Google AdWords campaign people are clicking on the most when they are sent to my squeeze page. I optimize my site based on the click through rate.

Then people start subscribing to my list. I look at what keywords people are using to opt in to my squeeze page. Then I use those keywords to optimize my squeeze page.

After they opt in I send them to a place where they can buy. Then I optimize the site for buyers. So I get the buyer keyword information last.

I even optimize my articles with those keywords. Look in your Google AdWords campaign and find out what keywords people are clicking on. Look at your control panel to find your stats to find out what keywords to focus on.

Question #2: What are the most important things to look for in Google Analytics?

Answer: It depends on what you are tracking. When you login to Google Analytics go to "View Reports" for a specific site. I look at how many average visitors I had, my bounce rate, how many page views I had, and the number of new visits I had, and where my biggest traffic source is.

On one of my sites I'm consistently getting 650-715 per day, but then it dropped down to 293 one day and then jumped back up to its average of 650-715. This drop happened on a Sunday. This number makes me want to investigate what is going on.

I want to analyze the top traffic sources. Looking at the numbers of where my traffic comes from I had the following: 84% came directly from Google, 7.8% came from this site, etc.

I also look at what keywords people use to find my website. There are many numbers you can analyze and get ideas from. It gives you an idea of what is going on with your sites.

I actually use HyperTracker more often than Google Analytics. Here are the numbers I look at. I'm looking more from an email marketing perspective. So I want to know the total number of clicks, impressions, open rate, clicking on links in the emails, going to the page and actually buying, and the conversion rate on the opt-in page. I also look at how many people actually buy after the opt-in page. I look at the value-per-visitor as well.

I send out emails through HyperTracker to get this information. I also find this information in Google AdWords.

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