Two Gimmicks Landlords Utilize To Occupy Rental Units

The housing sector of the economy has taken a major hit in terms of home buying. Due to this on-going problem, more than ever, people are turning to rental homes rather than buying themselves a home. No doubt there are rental homes for the tens of thousands of renters to get into.

When the market is so close to being even, it's difficult for landlords to interest prospective renters in their units. What can landlords do to ensure that their rental unit has a signed lease before any other landlord does? Actually, there are several things a landlord can do to grab potential renters' attention.

Two Eye-Catching Gimmicks Landlords Will Use To Get Renters' Attention

Tip 1 - Perks

Often times, landlords will give a prospective renter perks such as free one month's rent for a signed lease of 12 months. This usually means the renter does not have to pay rent for the 13 month of stay so long as they do three things:

- Stayed in the unit.
- Caused no significant damage to the unit.
- Paid rent on time for the unit.

Some landlords will offer a win-win situation for both themselves and the renter. Should a renter pay rent before the start of the next month, the landlord will offer the tenant a bonus or discount. If you pay rent on the 30th, instead of the 1st of each month, you can save a lot of money while the landlord has the money to pay for the mortgage.

Some landlords offer another perk in way of utilities. Some will offer to pay for the gas or electric bill for a definite time frame while others will pay for an entire bill for the length of the contract (a water bill to be exact). During tough economic times, this is very helpful to the renter looking for a place to live.

Deposit discounts are a huge way to get renters to look at the rental property. After all, it's hundreds less a renter will have to shell out when they sign a rental agreement instead of money that have to pay an addition to first month's rent. This can be very hard for a tenant to deal with all at once.

Some things landlords will do include:

- Make deposits equal or less than monthly rental price.
- Divide deposit over a period of two or three months (this allows the renter the ability to pay both the rent and the deposit for the landlord along with the other bills he/she has to pay).

If a landlord gets creative with the deposit aspect of the lease, then chances the unit can get occupied much faster than if they hadn't done any nifty trick. Some landlords may ask for a promissory note if they go the split deposit route.

Tip 2 - Bonuses

Landlords can utilize the bonus gimmick to get their rental unit. For instance, landlords can give renters these cards for any referrals that move into a unit. Even if it costs money in the short term, it has a long-term effect.

Landlords can also do deep discounts to freebies to bring in renters. Some may do a fruit gift basket to sway renters to sign a lease with them. A little personal touch goes a long way when a landlord wants his/her rental unit occupied.

These are just some suggestions that a landlord can use to bring potential renters to, at least, look at the rental unit. By going a step further, these landlords can be assured that their rental units won't stay empty for long.

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