Hype Kills: Friends Don't Let Friends Market Hyped

Have you been watching, I mean really watching, what has been going on in the internet marketing niche lately? It's enough to puke a dog on a gut wagon.

The last dozen major launches I have witnessed (even signed on as a JV on several of them but withdrew my promotions after I saw what was happening) have been nothing short of an orgy of overrated overkill. I'm not talking about the products offered necessarily, but rather the behavior of the "internet marketers" pimping their own products as bonuses. I don't know about anyone else, but there is something a bit sickening watching "garoos" vie against one another with bonuses to the point the main product is lost in the shadows.

People are a lot more savvy online today than they were even two years ago. The day of the carnaval barker has about run its course with them.
Free bonuses? Yeah, right. If you call leaving the backend of an offer tangled in a dozen new spider webs of perpetual junk mail, "trial" enrollments in memberships you wouldn't join on a bad day and your hands chocked full of ebooks and videos that were old news years ago. You get a bonus for sure, but almost never get kissed.

Maybe it's just me, but I don't see how anyone who has been working any length of time in the IM niche doesn't see what's coming. There's fixin' to be a crash to the point you will have to run people down and pay them to take your IM niche products.

Oh, I'm sure there will be a few newbies around for the hucksters to con out of their money for a while but that will die out, too. These people are not marketers; they are "know everythings." Cyber generations removed from the true marketers who actually know and originally presented these ideas, these jokers profess mastery of "the newest, best and can't be had for any price anywhere else" diluted versions of concepts that actually had merit at conception.

Not to worry, though, they are just a flash in the pan. Tomorrow they will be gone like yesterday's newspaper. They can't compete in other niches because they don't know how to do it themselves. All they know is how to sell IM info products about how to sell IM info products to people wanting to learn how to sell IM info products. Garoos are a dime a dozen and people are looking for the clown supplying the dime. He has no idea of the beating he is about to get.

This always happens; history repeating itself. This same course of events has been cycling through over and over since direct response mail was invented. I believe we are at the far-end of one of these cycles. People are sated on "pie-in-the-sky" and can't eat another bite.
It will die out and be reincarnated in a year or two and the whole cycle will start over again:

The "really knows" will teach the "know nothings" how to market, build a business and make money in niche marketing.

The "know nothings" will miraculously be transformed into "knows everythings" in a short time.

The "knows everythings" will spread what they don't know or even understand in the IM info niche to new "know nothings" on the fast track to become "knows everythings."

Round and round it goes until the only thing going around is years of dated, incorrect information that doesn't work and then the whole program will crash again. They are selling magic beans; not marketing skills. There are no systems known to mankind that are true "set it and forget it" businesses. There are no magic buttons or work-free businesses. If that is what you seek, you better keep your day job. (And a hand on your wallet)

It's the nature of the beast. You can still make money in the IM info niche, but you must know where in the cycle things are at. Honesty, transparency and integrity are the order of the day. Enthusiasm is good, but hype kills. Friends don't let friends market hyped.

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