Word Count: 588 Date: Wed, 25 Mar 2009 7:44 AM
Article Marketing: Where The Magic Begins
One of the most important benefits of article marketing is the wide distribution of your SEO articles to key directories and other venues across the Internet. When articles are posted to highly targeted sites, your message is delivered to the front steps of readers who want it. This is the true magic of a comprehensive, capable distribution service.
Targeted distribution ensures your articles get picked up and used in newsletters and e-zines that service your niche. Pieces that find their way to the eyes of your target market are what create the magic.
How you do it? Start by following the publisher's guidelines. There are other specific ways to maximize article distribution and achieve success as an article marketer, too.
SEO Articles With Good Information Are In Constant Demand
It's only common sense to ensure that articles are filled with good information. This is one of the most basic yet most important article marketing skills. Publishers seek high quality articles for their sites, newsletters and article directories. They want fresh information presented in an interesting way. They want SEO articles that focus on a specific niche topic.
Publisher's Dos and Don'ts
Publishers who run top quality article distribution sites for great SEO articles are not looking for the same old content they've read over and over already. They don't want spammy heavy sales pitches either. Most do not want articles that are filled with self-serving links. And they certainly aren't looking for private label rights articles, inaccurate information, poor writing that is riddled with spelling and grammatical errors. They further want nothing to do with fluffy articles that really say nothing at all.
You may have a specific topic that you need to write about for your business. It may be a good idea to contact your favorite publishers and ask them what they would like to articles about within your topic. This is a sure way to endear yourself to publishers. The purpose of article marketing is to attract many publishers to achieve wide distribution, not turn them off to your work.
The Magic of Article Distribution
There is no better way than writing articles and distributing them to directories to get word out about a website or product. Articles generate numerous back links to your site if article submission guidelines are followed and they get published. It doesn't really matter to publishers how many articles you distribute. If articles are not tightly focused, informative or are poorly written, most publishers will not pick them up from directories to use on their sites.
The goal of article marketing is not in submitting as many articles as you can to article directories. Article directories are not end users, but rather venues for end users to come retrieve quality content from. They are just the beginning. If you can catch the eye of many publishers who frequent the directories, then that is when the magic of article marketing begins in earnest. They will place your articles on the right sites in front of targeted readers and take your article marketing success to new levels.
Writing articles for article distribution sites is just the first step in the process. The ultimate purpose of article submissions is to provide high-quality SEO articles that grab the attention of many publishers. They will magically spread the word about your site for you to the targeted customers you need to reach.
About the Author
Tiva Kelly is the Head of Article Coaching and offers advice to authors at
Article Marketer, a highly popular article distribution service. Grab our free Step-By-Step Guide to article marketing today.
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