Build a Successful Internet Business by Building an Email List

Building a list is the most important element of any Internet business. You need an opt-in list to be successful online and turn prospects into buyers.

An opt-in list is an email list of people who have agreed to receive information from you. When they opt in, you get their permission to send them information. They have the option of unsubscribing from your list anytime.

Why do you need an opt-in list?

First, your visitors may not be ready to buy the first time they visit your web site. People don't always make decisions right away. They may want to check out other web sites before buying. They may procrastinate because they're busy and in a hurry. Therefore, you have to stay in touch with your prospects regularly so they'll remember you when they are ready to buy.

Another reason they may not buy right away is because they don't know you yet. You haven't built rapport and trust yet. You have to develop relationships and show that you know what you are talking about.

To build trust, you must provide your subscribers with helpful information that is related to the products and services you're selling.

You have to keep contacting prospects until they buy from you. Marketers know that typically a prospect must hear a message an average of seven times before they will buy. If you give up too soon, you'll be losing many sales.

It's important to motivate potential clients to give you their email address so you can contact them on a regular basis. If they leave your web site without giving you their email address, you're losing your chance to sell them.

Building your own list provides highly targeted, responsive leads. People who sign up for your free newsletter or report are your best prospects. They are interested in your information and they will be a lot more responsive to your recommendations and offers than purchased leads.

If you have your prospects' email addresses, you can keep in touch with them and start building a relationship. You can send them discount offers and sell them other related products. A broadcast message to your own email list will get targeted traffic to your web site instantly.

Here are some of the best free ways to build a list.

- Put your subscription offer somewhere near the top of your web page. Or get their attention with a popup, popover, or popunder.
- Another way to get their email is by using a "name squeeze" page. This is a web page with a sign-up form that is designed specifically to get the name and email address of visitors. You need compelling copy on the page to encourage people to sign up.

Offer something that makes it worthwhile to subscribe. For instance, offer a free report when they sign up for your newsletter, or a free ebook, audio, or video.

Here's an example of a compelling subscription offer:

Please take a few seconds to register and you'll immediately get an email with 15 audio interviews with professional copywriters. You'll also get a free subscription to my ezine "Inside Copywriting Secrets".

Build your own list using one or several of the above opt-in methods. Then use autoresponders to stay in touch with your prospects on a regular basis and build trust by offering great content. Autoresponders make it easy to automate your follow up.

Don't make the mistake of giving a hard sales pitch in the first autoresponder message. Instead, build interest and rapport. Start with an informative message that educates the reader about a topic that is related to your product or service. Mention how your product or service can solve their problems. By the time the potential customer reads your seventh message and your sales message, they will be convinced enough to make a purchase!

Building lists is very important to your Internet success. Capturing leads and building list should be the main focus of your site.

Seed Newsvine

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