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Author: NewGent | Total views: 71 Comments: 0
Word Count: 723 Date: Tue, 16 Dec 2008 9:07 AM

Are You Using These Three Techniques to Build Up Your Customer Lists?

Take this quiz to find out if you are using the three most common and effective tools to build up your customer list. These are probably the most important techniques you should use to not only build your list of customers, but also to build a reputation of solid help, lots of information and sources. The object here is to get your potential customer to trust you enough that he will give you his email address. So, let's take the quiz and see how you stack up.

When your potential customers visit your web site, do they:
a) Get a fast sales pitch and a clear idea of the price of your product or service?
b) See a good photo of your product and it's price because most people are visually oriented?
c) See a well thought out opt-in page with lots of helpful information and a link to your blog?

The answer is C. An opt-in or "squeeze" page is a list building tool used to get the email address of the potential customer to your blog. Learn to make a good one. Use your picture and a brief description of who you are and what you have to offer. The object here is to build trust with your potential customer. Offer lots of free information and help. You are asking your potential customer for his email address. That means you must earn their respect, too. Your reputation will begin to grow as your list of customers grows. Always include a thank you page when you do business. Your customers will appreciate it.

When people visit your web site and see a newsletter, do they:
a) Get the latest world news, sports and weather?
b) Get information, reports, interviews and opinions about your product?
c) Find out about how computers work?

The answer is B. With a newsletter, you not only give out lots of information, but also helpful hints and tips about your product or service. Here is an opportunity to say things about your product that aren't in the regular advertising. You must always remember that you are asking for their email address. Offer solid, quality information and lots of help. Offer free reports, interviews, even most people's opinions about your product.

To build your list of subscribers larger, encourage feedback with your customers. Help them solve their problems. They will remember you. It builds trust as well as big lists. Also, remember to put a subscriber box on every page of your web site. You never know when someone will decide to subscribe. Try using auto responders at your site to help build your list. You can find free auto responders at Google(Google-auto responders). Be creative, and build that reputation!

When potential customers visit your web site opt-in page, do they:
a) Find it easy to shop right away?
b) Find themselves pushed by hungry salesmen?
c) Find a lead to your blog?

The answer here is C. Never go directly to a sales environment. Your potential customers will likely be frightened off. Don't do it. Lead your visitors to a selection of information first. You are building trust and want your potential customers to know it. Emphasize information about special offers and promotions on your product page and give them a link to it. Always offer quality information as well as products, and always back up what you sell. You will build a reputation for solid help and your customers will remember that. Even those who don't subscribe to your site or buy from you will know that you can be trusted.

In conclusion, learn to care about the wants and wishes of your subscribers. Find out from them what it is that they are looking for. Give free information as well as advice. Everyone wants to build a big and meaningful list of subscribers. Reward your customers with good service, quality products and/or services and lots of feedback and offers of help. Work hard to build their trust in you. They will learn to trust you and some will be returning to your web site. These things will definitely help you to build your lists. Go get 'em!

About the Author

Building a list is good but learning to write effective emails that get results is critical to keeping and monetizing them. EmailPromoMagic.com

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