How To Keep Your Social Rankings

Social Sites or Web 2.0 properties can be quickly and highly ranked in Search Engines. In a nut shell the reasons revolved around the SEs camping out on these sites as they wait for new content to index. This however proved to be a double edged sword. The same reason that got your content quickly ranked was the same that got you bumped of the Search Engine Rank Position (SERPs) as newer content got ranked. In this article we explore some SEO (Search Engine Optimization) strategies that may help you to stick high on the web 2.0 properties.

Before you can try to have a sticky social content you need to have a strategy. For example, you can write the content in the social site as a snippet that will direct traffic to your main site. This way when your social content ranks, it can drive traffic to your site as the visitors look for the rest of the information. Another strategy is to place your principal offer on these social sites so you commercially engage them at these social properties without having to send them to your website. Whatever strategy you come up with make sure it is helping you achieve your Most Wanted Response.

Regardless of the social sites furor, SEs have maintained their core means of identifying and ranking relevant content. Below are three on page tactics that should help you Web 2.0 content stick around the top SERP.

Title Tag: Cute headlines are a favorite among offline advertisers, but online they will get you ignored. If your content is about iPhones, you better have that keyword phrase in your title tag. Using cute headlines like "The Latest Apple Gadget" will not only not get you ranked in SE for the keyword "iPhones" but it often does not attract the eyes of someone searching for a review of iPhones, inspite the fact that the article is about it. If you do not include you main keyword in the title tag SE also assume that you do not consider that content important for that phrase. A title tag is found in the HTML code. But in social sites usually the headline is what is used as the title tag.

Bold: Bolding your main keyword within the content emphasizes to the SE that the content is about that particular topic. But since you are not trying to look unprofessional, you do not bold every occurrence of the keyword. Rather simply bold the first occurrence preferably in the first paragraph.

A similar strategy would be to italicize the main keyword. You are aware that in print bolding, italizing and underlining content is meant to make emphasize. Similarly SE bot will note such modifications and provide emphasize too.

Keyword Density: There is simply no way I could naturally writing a review on the latest iPhone and only have one mention of it in a 1500 word article. SEs are aware of this. So they use the frequency of the occurrence of phrases to determine what the content is about. A frequent occurrence of the word iPhone, apple etc will indicate to the SE bot that the page is indeed about iPhones. Maintaining a fair high density of you main keyword phrase in the social media content can help you stick high up the SERP as they consider you very relevant.

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