Six SEO Secrets to Morph Visitors Into Customers

It's a given that every businessperson wants to increase their sales. That's really what SEO (search engine optimization) and traffic generation is all about. But if your visitors aren't buying what you sell once they arrive at your site, your hard work will clearly be for naught. Use these six SEO conversion secrets to convert your visitors into customers.

SEO Secret #1: Create a compelling web listing that contains your site's description in the search results; this is your first chance to make a sound impression with prospective patrons.

So make sure it grasps your visitors attention, strongly and immediately. Rewrite your title tag and meta description tag - the tags that display themselves in the search engine listings. Experiment with new ways of describing who you are and what you offer. Repeat this process until you hit on the combination that persuades the most people to click through to your website. Just make sure your main keyword phrase appears first in both tags.

SEO Secret #2: Create a powerful headline that the average visitor to your website will spend just four seconds deciding whether your site has what they seek.

A headline that intrigues, excites, or inspires will capture your visitors attention, no doubt; and it will impel them to stay at your site long enough to see what else you have to offer. Start by stating the primary benefit of what your page is offering. Will your customers learn money-saving tips, for example? Then frame your primary benefit with a powerful statement such as 'How to...' or 'Discover...' or 'Uncover the Secret to...' (And don't forget to include your main keyword in your headline and subheads)

SEO Secret #3: Create keyword-specific pages, complete with groups of related keywords for each page or section of your website (e.g., an article, blog post, or sales copy).

When people visit a page that focuses on the keyword they sought, they're much more likely to stick around - and hopefully will be more likely to purchase your products! Just include a lead-in or link somewhere to your main sales page. Sometimes just a keyword-rich link is enough, especially when you've impressed them with your overall website content.

SEO Secret #4: Use images and other multimedia resources to your advantage.

The best images help your customers truly comprehend the content and purpose of your website. The more directly they relate to your product and content, the more they'll reassure your visitors they've come to the right place. Audio and video can also be ideal sales tools when used correctly... so long as your listeners are ready to experience them at a comfortable level. Turn off the auto-start feature on video or audio that may be included on your site. If you can create an optimized page for each video or podcast, your conversions will be even better and grab more attention.

SEO Secret #5: Include an internal search box

Adding a search box is a simple, basic means of helping your visitors find what they're really seeking. (And according to MarketingSherpa's Ecommerce Benchmark Guide, 43 percent of consumers use an internal search box if it's there at their disposal.) And a search box offers a prime SEO opportunity, in addition to its other benefits. Using tools like Google Analytics, you can find out the exact words your market is typing to search for the products and services they expect to find on your site. Use these keywords to optimize other pages of your website, and to test everything by using the pay-per-click option.

SEO Secret #6: Encourage immediate sales.

A call to action is what's needed to prompt your customers to buy today. But does yours come complete with keywords reassuring your visitors that their problem will be solved through the product or service?

These six SEO secrets will help you turn your visitors into surefire customers. Try them out and watch your sales soar!

Seed Newsvine

Bookmark this article in your preferred program

Comments

Add Comment

Popular Articles in this cathegory

This article is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.