Word Count: 588 Date: Wed, 1 Apr 2009 6:48 AM
Top SEO Mistakes and How to Correct Mistakes
1 Targetting the Wrong keywords
Targeting the wrong keywords is a mistake lots of people make and what is worse – still experienced SEO experts make it. People decide keywords that in their mind are graphic of their website but the average users just could not search them. Choosing the correct keywords can create or break your SEO campaign. Still if you are extremely resourceful, you can't believe on your own of all the big keywords but a good keyword suggestion tool, for occurrence, the Website Keyword Suggestion tool will assist you discover keywords that are high-quality for your site.
2 Ignoring the Title Tag
Leaving the title tag blank is also very common. Title tag is one of the mainly important places to have a keyword, because not only does it help you in optimization but the text in your title tag shows in the search results as your page title.
3 A Flash website without a html alternative
Flash might be attractive but not user friendly to search engines and users. If you actually insist to your site is Flash-based and you wish for search engines to love it, give an html version. Search engines don't like Flash sites for a cause – a spider can't read Flash content and for that reason can't index it.
4 JavaScript Menus
Using JavaScript for navigation is not bad as long as you recognize that search engines do not read JavaScript and build your web pages accordingly. So if you contain Java Script menus you can't do without, you must consider make a so that all your links will be crawlable.
5 Lack of Consistency and Maintenance
Who believe that once you optimize a site, it is completed forever is big mistake. If you want to be successful, you need to regularly optimize your site, keep a look at on the competition and – changes in the ranking algorithms of search engines.
6 Concentrating too much on Meta Tags
Most of people look to believe SEO is about getting your Meta keywords and description correct! In fact, Meta tags are fetching a thing of the past. You can generate your Meta keywords and descriptions but don't except to rank good only because of Meta keywords and description.
7 Using only Images for Headings
Many people believe that an image looks good than text for headings and menus. Yes, an image can build your site look extra characteristic other than in terms of SEO images used for headings and menus are a huge mistake because h1, h2, etc. tags and menu links are main SEO items. If you are scared that your h1 h2, etc. tags look nasty, try modifying tags in a style sheet.
8 Ignoring URLs
Most of people misjudge how important a good URL is. Dynamic page names are still extremely frequent and no keywords in the URL are more a rule than an exception. Yes, it is achievable to rank high even without keywords in the URL but all being equal, if you contain keywords in the URL, this gives you extra advantage over your competitors.
9 Backlink Spamming
It is a common apparition that it more backlinks are ALWAYS improved and because of this web masters option to link farms, forum/newgroup spam etc., which ultimately might lead to getting their site banned. In fact, what you require are quality backlinks.
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