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Power Promoting Your Product Effectively For Free

Free, is just about the biggest time waster and greatest cause of online business failures you can imagine. But once you understand how the game is being played, then use it to your advantage. Here's how.

We recently set up a membership site and were brainstorming to come up with some decent products and services we could use to help people overcome some of the problems associated with starting an online business. Promoting a product is always a headache for first timers and most of the time they do it all wrong.

The thing is, whatever you decide to promote it must have a structure. There will always be a product page explaining the features and benefits to the prospect. Images are essential because they make people feel good. We like pretty colors, and diagrams give out a huge amount of information in less than a second making them really efficient as well. So, we have done a great product page and now we need to let people know where we are.

Then it's off to the free ezine Ads and other free advertising systems in the hope of making a fortune.

There is nothing wrong with spending time submitting free ezine Ads but really doing this is inefficient and has no lasting value. If the ezine has, say 5,000 readers then realistically, with todays deliverability issues, maybe 60% will receive it. This is just from ISP's auto deleting emails because they have no idea how to run their business for the benefit of the consumer. From the remaining 3K possibly another 20% will end up in the persons email spam or trash folders. Yahoo, Hotmail, Comcast are just a few that trash your email. Few people bother to check these folders.

We now have approximately 2,500 people who have received the ezine. 10% will open the email and 1% will click on your 3 line advertisement. Depending upon your conversion for the product page and how targeted your visitors are, you should get one sale if you are lucky. Reality shows that free ezine ads are great as an exercise for writing short, powerful ad copy but nobody builds a sustainable business from them. They are something we do when starting out and then progress to more effective forms of promotion, usually paid.

The biggest takeaway for you to consider is that using free ezine ads, or most forms of free advertising is ineffective and there is no lasting benefit to you.

A Powerful, Long Lasting Promotion System For Free
(Check our Bio for the link to see a full explanation with a diagram)

With just a little more effort you can set up a great system for free that not only produces valuable, and lasting, backlinks but also puts your product in a topical themed environment which is an added bonus for the search engines.

First thing is to have your product sales page listed on a participating server. The product page contains a relevant anchor text "dofollow" link in the body copy which links back to YOUR main product sales page. This method does not involve reciprocal linking as this is either ineffective or problematic from a search engine point of view.

Now this is where it gets good and produces immense benefits to you. As part of your linking strategy you will submit one article to a Tier 1 article directory with relevant anchor text linking straight to your page on the participating server. Remember that you already have a text link pointing at your main product page.

How powerful and important is it to have links from Tier 1 directories pointing to a topical themed site housing your article and then the linking continues to your main page? This is far more effective than just submitting articles to the directories with a link back to your site although this is important as well. It's all part of building a natural, wide ranging linking strategy.

Additionally your product is hosted on a different C class server. All this means is that the search engines give more relevance to sites that are not hosted on your existing server. For instance, if you had a main website and 2 add on domains then the search engines know this and any linking between your sites on that server, although relevant, is not considered anywhere as near as valuable as external links originating from another server.

If you want to take this to yet another level, and you should, then select some relevant Web 2.0 authority sites and use these to link back to your article on the participating server. For very little work you have developed a multi pronged linking campaign which is both natural and relevant.

It doesn't get any better than that.

Seed Newsvine

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