Converting Traffic Articles
Selling a front-end product doesn't leave room for much profit. That's why you need your customers to buy from you again and again. And that's why you need to develop a backend system.
Thu, 10 Jan 2008: Find Your Fortune by Following Up with Your Customers
The more opportunities your customers have to buy from you, the more money you are going to make. So you must follow-up with your customers. Don't become so preoccupied with driving fresh traffic to your site that you ignore the traffic that's going to make you money: the people already in your system.
Thu, 10 Jan 2008: How to Deliver Value One High-Priced Product at a Time
Think of your backend system like a funnel: you can pour a lot in the top, but it filters down to a focused point. That focal point is you. You are your most expensive product and should charge a premium price for one-on-one time with you.
Wed, 9 Jan 2008: The One Thing You Must Develop For Your Business to Thrive
In order for your business to thrive, you must develop a backend system. In other words, you need to have more than one product or more than one version of your product to sell.
Wed, 9 Jan 2008: Is the OTO a Gimmick or a Useful Selling Technique?
In its strictest sense, the OTO is available once, then disappears forever. This kind of offer works in retail stores and online stores alike. It works because it has a strong emotional appeal and creates a sense of urgency within the customer.
Tue, 8 Jan 2008: Google Custom Search: A Potentially Large Source of Revenue
We're all looking for any way to monetize our websites. Here's one more.
Sat, 5 Jan 2008: The Nurturing Process that Puts Money in Your Pocket
Building a large double opt-in email list with co-registration is the easy part since it's all done on autopilot. The harder part is creating a highly responsive list because it requires a little effort on your part.
Wed, 28 Nov 2007: A Website Is Not Enough!
If you are serious about converting the traffic to your website to sales, you'll need tools in addition to your website.
Sat, 17 Nov 2007: Web Site Marketing Starts With The Right Kind Of Powerful Claim
Copywriting (especially for website marketing) often gets associated with hype and over-the-top promises. But truly powerful claims will come out of your own accurate success stories.
Wed, 14 Nov 2007: Baby Boomers Choose Cruise to Cash : A New Business Model For Home Based Opportunity
Marsha 's Cruise to Cash Business Model is attracting Baby Boomers in large numbers.The solid travel products, the simplicity, Marsha Kantor's Mentorship and support system, provide the large income potential and the ability to have FUN for this large segment of the population nearing retirement.
Wed, 31 Oct 2007: How to Choose the Right Elements to Test
When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that.
Tue, 30 Oct 2007: Understanding the Value of the Taguchi Method of Testing
The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method. Marketers have learned that while an A/B test might create a 5-10% improvement, a Taguchi test could provide a 15-45% improvement. In some cases, Taguchi tests have doubled or tripled conversion rates.
Fri, 26 Oct 2007: Testimonial and Guarantee Secrets that Sell More
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?
Fri, 26 Oct 2007: How Much are Your Customers Worth?
The lifetime value of a customer is measured by the value a customer brings to your business throughout that customer's entire relationship with you. It's the monetary value your customers bring to your business over a period of time. In other words, you need to know how long your customers stay with you after that first sale.
Fri, 12 Oct 2007: Increasing Online Sales By Increasing Trust
Have you ever received an email that just didn't sit right with you? Have you ever visited a website that made you wonder who was really behind it?
Or have you been to a website and made a purchase without even really thinking about fraud and transaction problems?
All of these elements stem from one element on your website - trust.
Tue, 9 Oct 2007: Peel Away Ads
Peel ads peel away the difficulty of catching a customer's attentionOn the internet the biggest battle for advertisers is catching a customer's attention and then holding it long enough for them to ac
Tue, 7 Aug 2007: 9 Killer Mistakes To Avoid When You Hire a Copywriter
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most b
Sun, 22 Jul 2007: Sell More Books With a Sales Letter On Your Book Web Site
First things first; words sell not graphics or flashy websites. Pretty pictures and web design have never sold anyone anything; only words can do that. You must write to convince people to take action
Fri, 6 Jul 2007: How to Increase Sales Through Streaming Audio
Many studies have proven that radio is a good medium for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program
Tue, 3 Jul 2007: Why Test Website Conversion Rates?
These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online busines
Mon, 7 May 2007: Writing The Resource Box To Make People Click
The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Clich'e Award. People that go to the internet are subdivided into groups, but gen
Mon, 7 May 2007: The Shocking Truth - 7 Myths of MLM Email Lead Companies
Anyone starting a Multi-Level Marketing business or any type of home business will need a lead company to provide targeted prospects for your business. One thing you need to ask yourself is how they
Wed, 2 May 2007: Your Newsletter: The Key To Your Business Success
I bet you've heard this over and over again, "An Ezine or newsletter really is an important key to a successful business." "Why do I say that?" you say to yourself. Well let me first say that the foun
Fri, 27 Apr 2007: For Powerful Internet Copywriting That Sells, Your Benefit-Rich Sales Letter Is The Key
Think of your Web copy as 'Modular'. What does this mean?It means that each piece of your Web copy can be pulled out, and a new piece can be inserted. For example, you can insert a new headline, subhe
Mon, 23 Apr 2007: Understanding the Marketing Backend
I see som many new Internet Marketers quit before they have even given themselves a chance to succeed. It's really sad to see people who really have the drive and desire to make a go of IM give up too
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