Category: Top » Internet


Are You A Hunter Or A Farmer?

Tags: , , , , ,

You want your customers, potential customers, distributors, professional contacts, staff, distributors, the media, and other third parties who might be advocates for you to know as much about your products and services and your business as they possibly can. And you want them to keep you fresh in their minds.

EMail newsletters are useful for getting all these audiences excited about you or, at least interested in you.

EMail newsletters are one of the most important ways to communicate with these audiences. EMail newsletters can help to build relationships; people read them because they think they might find something useful or interesting - not just a blatant sales pitch and that gift from you tends to provoke reciprocal feelings: “Give and you shall receive.”

So, if you can get people to remember you and be at least interested (excited really is a tall order!!) about your newsletter, they are going to be much more likely to do business with you or write about you or recommend you to others.

This is becoming more and more important as products and services themselves become вЂ

About the Author

Author: Richard D S Hill | Total views: 101
Word Count: 817
Rating: Not yet rated | Votes: 0

Spanish taslation

Richard Hill is a director of E-CRM Solutions and has spent many years in senior direct and interactive marketing roles. E-CRM provides EBusiness, ECommerce and Emarketing and ECRM.




Rate, comment or bookmark this article

Seed Newsvine
Bookmark this article in your preferred program
AddThis Social Bookmark Button

Comments

No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

HTML code


use the code below to reprint this article on your website.


Creative Commons License
This article is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.