Marketing Subcategories
Marketing Articles
The Economy Doesn’t Have to Completely Control Whether Your Business Can Grow -- You can take control.
Tue, 5 May 2009: 301 Redirect - The SEO way to rename or move files or folders
Let’s say you rename a page on your website, for whatever reason. Perhaps you decided to revamp your entire naming convention, perhaps you decided to restructure your site and need to move pages into different folders, or you just realized that you are missing valuable keywords.
Thu, 16 Apr 2009: Internationalisation and M&A operations
The competitive pressure applied to a greater extent by foreign companies is a kind of competition that originates also from different fields because of the crossover of technologies and it implies a greater and greater projection of companies in the international contexts.
Mon, 30 Mar 2009: The Benefits of Becoming An Amazon Bestseller
Make no mistake about it planning and executing an Amazon bestseller campaign is a lot of work. What's more, it has been estimated that just 1 in every 100 campaigns to become an Amazon bestseller actually succeed. So why do authors go to great lengths to achieve Amazon bestseller status?
Tue, 24 Mar 2009: When Marketing Professional Services - Don't Try to be All Things to All People
As a professional solution provider do you try to "specialize" in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain.
Fri, 20 Mar 2009: Professional Partnering The Key To Effective Growth For You and Your Clients
If you have been serving business owners for very long you have come to some important conclusions. You only know what you know, you can only see what you see, and there are other professionals with blind spots in different places than you.
Wed, 18 Mar 2009: Are You Looking For Your Niche in All The Wrong Places?
I've heard dozens and dozens of life insurance agents, coaches, and other professional solution providers complain that they have not been able to find their ideal niche. Is that a problem for you too?
Tue, 17 Mar 2009: Professional Service Providers, What You Must Know about Marketing Professional Services Today
Many people think that marketing - the single most important thing any of us can do to increase our business - is supposed to result in new clients.
Tue, 17 Mar 2009: 6 Low-Cost & No-Cost Marketing Strategies
Any business can pay for advertising to get their message out and many do, spending tens of thousands of pounds to reach consumers. A smart business with a marketing savvy leader, however, can achieve the same goal for free if they know how.
Fri, 13 Mar 2009: Internet Conference Calls Make Getting New Business Easier
If you are already doing that and want to be more successful the next step is simplicity itself. You just have to see more people. The most effective way to do that (the only way in fact) is through group events of one kind or another. When you get in front of more people, assuming that most of them are the right people and you do so more often, you will make more money.
Fri, 6 Mar 2009: Attract New Clients With Testimonials
You can attract or catch more clients by collecting testimonials from your customers and using them in your marketing materials, both online and offline.
Sat, 28 Feb 2009: Why Hotels Need Effective Customer Relationship Management (CRM) Implementations
Today's customer relies on the ability to enjoy their hotel stay beyond any freebee or rewards offered. The modern hotel is one that can build a relationship with their customers with a personalized stay - a stay that customers want to come back to again and again.
Thu, 26 Feb 2009: Digital Signage: Dayparting Opens New Opportunities to Marketers or Advertisers
Scheduling messages to match changing demographics throughout the day is a powerful tool for marketers and advertisers who use digital signage.
Wed, 25 Feb 2009: 5 Message Killers You Must Avoid In Marketing
When learning from others, one of the best things to learn from them is their mistakes. The following is a list of the five most common mistakes made by marketers everywhere.
Sat, 21 Feb 2009: 5 Catastrophic Marketing Mistakes and How To Avoid Making Them
As global markets tighten and customers become ever more discerning, you really can not afford to blow your chances of a sale through making any one of the following marketing mistakes. They are simple mistakes to make but potentially fatal for your business.
Wed, 18 Feb 2009: Video Reviews Save Advertising Money
When it comes to getting a product noticed, it is essential to get news of its release out to the public. Traditionally, magazine reviews have formed the platform by which to do this. With every person between the ages of five and eighty five glued to a media player or computer, it makes sense to use this technology to reach the target market and advertise the full potential of a product.
Tue, 17 Feb 2009: Online Marketing - The Way of the Future
An article discussing the benefits in learning how to advertise on the internet
Tue, 3 Feb 2009: Time to Rethink Customer Loyalty
Most businesses understand the tremendous value associated with highly loyal customers. Unfortunately, the traditional loyalty model has grown tired and provides little differentiation in the market today. As a result, it's time to rethink customer loyalty.
Sun, 1 Feb 2009: The Right Way to Measure Your Customer Experience
Attempting to measure the customer experience with a single metric such as customer satisfaction or customer advocacy is overly simplistic and risky. Instead, companies should dig deeper and establish a portfolio of measures that can determine how each touch point contributes to the overall experience.
Sun, 25 Jan 2009: How The Global Financial Crisis Could Affect Your Health Or Beauty Business
Whether you do beauty, therapy, homeopathy, life coaching, hairdressing, or any other any holistic or complementary therapies, you can profit by simply changing your thinking. By thinking that every dollar of revenue above and beyond that which you spend, is a worthy profit. Even smaller profits repeated over and over are nonetheless profits.
Fri, 23 Jan 2009: The Secret To Affiliate Marketing Success
Affiliate marketing is a great way to make money online, even if you don't have a list of customers, subscribers and prospects who buy things every time you email them, you can still make money with affiliate marketing with these cool tactics that I am using.
Fri, 23 Jan 2009: How To Recession Proof Your Fitness Business
Recession threatening your fitness business success? Not any more!
Fri, 16 Jan 2009: Crafting Your USP - It's Not What You Do It's How You Do It
When writing your USP ignore the things and focus on how you make your customers feel.That is what makes you truly unique!
Fri, 9 Jan 2009: Book Marketing: The Benefits of Giving Your Book Away
You've worked hard to write your book and get it published . So it may seem counter-intuitive to simply give away your work but in the long-term you could reap huge dividends.
Tue, 30 Dec 2008: Advantages and Disadvantages to a Few Advertising Mediums
In our bustling consumer society, we are absolutely surrounded by advertising--some effective and helpful, others superfluous and obstructive. But what business owners want to know is what types of advertising can really tap into their market base without crossing into the realm of propaganda or worse, obnoxiousness?
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