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Marketing Articles
The cover of your book is a critical component of your book marketing strategy. It is the first impression people will have of your book and it may be the last. So it's essential that your book cover does more than convey your book's title.
Fri, 26 Dec 2008: Recession Data On The Value of Marketing Through Economic Downturn
We know the anxiety is rising for many of you as the economy falters. We know it is tempting to begin the slashing process of your expenses. And, we know that marketing is one of those areas that typical gets the brunt of those budget cuts. We understand...but you must resist! Here are some of the facts from past recessions:
Tue, 23 Dec 2008: Book Marketing: The Importance of Selecting a Great Book Title
Authors often underestimate the power of a great book title to boost book sales or the power of a poor book title to have a negative impact on book sales. Here's a look at just how important your book title is.
Fri, 19 Dec 2008: 4 Rules Of Marketing For FHA Streamline Refinances
Discover the truth about FHA Streamline refinances from the #1 industry pro.
Fri, 19 Dec 2008: How To Use Business Cards To Land Your Dream Job
Whether your degree is in Home Economics or Mechanical Engineering, as long as you're looking for a job, you're in Marketing. Your product? Yourself. You want prospective employers (or prospective customers, if you're planning to begin as an entrepreneur) to see you as someone with that something "extra".
Thu, 18 Dec 2008: Why Exhibition Stands Make Great Marketing Tools
A look at the importance of exhibition stands and why they are a great tool for promoting your business.
Wed, 17 Dec 2008: Get A Custom Trade Show Display At A Rented Price
Just because your marketing budget may not allow a custom trade show display doesn't mean you have to sacrifice the benefits of utilizing them. Renting a trade show display can be a great solution if you have limited funds or perhaps want to see how a trade show display can help your business.
Wed, 17 Dec 2008: The Basics Of Business Card Marketing
When someone visits our booth at a trade show and is unable to leave a card because they don't have any with them. In sales, forgetting your business cards is like forgetting your pants.
Mon, 15 Dec 2008: E-Book Marketing: Best Information about any Question
Everyone who has an interest in selling e-books on-line has questions. How do I promote my e-book? How do I construct a good sales page? How can I use Adwords effectively? How can I learn about joint ventures? How will I drive traffic to my site? How can I generate a mailing list? The list goes on and on.
Mon, 15 Dec 2008: List Building Strategy!
Want to develop a direct communication line with your web site visitors without spamming? Develop an opt-in list with a large subscribers' base. You will be able to send personalized emails to your subscribers who have expressed their willingness to receive informative as well as commercial offerings from you.
Mon, 15 Dec 2008: Tips for Email List Building!
One of the oldest methods in the world of selling products or services has been the venerable mailing list. From old time “direct mail” letters to modern email messages, the “LIST” has almost reached mythical proportions in marketing circles
Sat, 13 Dec 2008: How Private Label Rights is Different from Master Resale Rights?
Private label Rights are one of the three "basic rights" that are embodied in the concept of resale rights marketing. So, as you research for your passionate health niche, there’s an amazing way to shortcut this process which is called Private Label Resale Rights
Sat, 13 Dec 2008: How to Use Private Label Rights?
What if that individual also told you that besides being able to do so, you could actually profit from that work and not be liable for any copyright infringement?
If you haven’t heard of private label rights, then better part likely you’d think they were pulling your leg. But all the above are actual if you are able secure these rights.
Wed, 10 Dec 2008: Tell Your Business Book's Story To Everyone . . . But Spend Little
Authorities tell new book authors to get the news out. What they omit to mention is that it makes a lot more sense to spend little, rather than a lot.
Tue, 9 Dec 2008: Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller
Want to make your book a best-seller? Then speak. How to create visibility for your book using public speaking.
Tue, 9 Dec 2008: On The Campaign Trail - Leaflet Distribution In Politics
An article about how the oppressed and disenfranchised often turn to creative means when trying to get their message across.
Mon, 8 Dec 2008: Selecting The Best Giveaways For Your Trade Show Booth
Attract customers to your trade show booths with giveaways that act as a reminder of your products or services. This article shows how to choose the ideal trade show booth giveaway.
Wed, 26 Nov 2008: Leaflet Distribution As A Force For Good
An article about how leaflets and flyers have been used by reformers to influence social change.
Sun, 23 Nov 2008: The Four Different Leaflet Distribution Flavours - Which One Are You?
An article about the different types of printed material that can be produced to market or advertise a product or service.
Fri, 21 Nov 2008: How Newspaper And Radio Advertising And Leaflet Distribution Can Help Businesses Stay Afloat
An article explaining why it is so important to maintain brand awareness during difficult economic times and ways to achieve this.
Thu, 20 Nov 2008: Calendar Printing - Tips, Benefits, & Advice
If you're a business looking to increase your marketing exposure then consider using one of the many calendar printing options available to you.
Wed, 19 Nov 2008: Leaflet Distribution's Role In Propaganda And Pop Culture
An article explaining how leaflets have often become iconic or collectible due to the input of artists and politicians.
Mon, 17 Nov 2008: Teleseminars: The Perfect Communication and Marketing Solution for the iPod Generation
Millions of people possess iPods and increasingly they are being used for more than just listening to music. If you are not creating marketing and educational material for the iPod generation you are leaving money on the table - lots of it.
Mon, 17 Nov 2008: How Door To Door Marketing Can Help Businesses Weather The Economic Storm
An article about how business can react positively when faced with a recession.
Thu, 30 Oct 2008: The Five Worst Real Estate Money Wasters
The real estate industry is one of the most profitable industries out there and the ones doing the profiting aren't always the agents. Real estate brokers and agents are continually bombarded with advertisements promising ways to make more money without having to lift a finger or brand yourself better.
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