Branding Articles
When sales slow down small business owners generally put their marketing hat on, try a new idea or two and hope for the best I’ve been a small business marketing consultant for more than two decades and have come into businesses after owners have searched for answers to their marketing questions
Sun, 19 Aug 2007: The Marketing-sales Dilemma
For many professionals, selling is becoming an impossible mission There are even books written on the subject letting you believe that “selling is dead…” Yes, selling is becoming seriously challenging
Sun, 19 Aug 2007: Marketing Outside-The-Box = Getting Ahead
What does it take to get ahead in today’s marketing world Some smart thinking, apparently
Sun, 19 Aug 2007: The MLM Leadership Paradigm Shift, Have You Experienced It?
Network marketers are quick to spout off the famous quote by Zig Ziglar
“You can have anything you want in life if you help
enough other people get what they want”
However over the years at numerous training seminars I have asked these distributors to write down the name of their top 3 team members
Sat, 18 Aug 2007: 8 Steps To Affiliate Sales Using Classified Ads
Many websites advise not to use classified ads to promote affiliate programs But they are wrong
Sat, 18 Aug 2007: Affiliate Marketing And Home Business
Many of us dream of being our own bosses The lure of big money and flexible work hours is quite attractive
Sat, 18 Aug 2007: Every Brand Needs A Message And A Messenger
I don't drink, although after a hard day it seems like it might be worth starting, but since I can't stand the taste of the stuff, I generally just settle for drowning my troubles in a stiff diet soda However if I were going to take up the evil spirits, I would start with Reyka Vodka, not because it's better or worse than any other vodka, but because they have an extraordinary marketing campaign and an equally clever integrated website (http://www
Sat, 18 Aug 2007: The Purpose Of Internet Marketing
The biggest misconception on the Internet is that a site which doesn’t produce money is a waste of time In fact, many of the top Internet based businesses have dozens, even hundreds, of websites that will never produce a dime
Sat, 18 Aug 2007: Two Deadly Sins Of Internet Marketing
There are two things that can make the smartest investor, or small business owner, vulnerable to cons and scams These two things destroy wealth, and devastate the most viable business plans
Sat, 18 Aug 2007: Understanding 'How To' Invest
New investors are subject to dozens of varying reports, hundreds of testimonials of success – none which can be verified, and thousands of programs offering to make people rich quick Many of these sites want new investors to join a community and pay for the right to learn how to succeed
Sat, 18 Aug 2007: Tax Tips For Passive Income Streams
Many people believe they are helpless when it comes to paying taxes Most people think that tax shelters and deductions are only applicable to corporations and international investors
Sat, 18 Aug 2007: Unexpected Uses For Promotional Conference Folders
Promotional conference folders are ideal for making presentations at conferences and trade events, but they have many uses Here are some of the ways that you might use promotional conference folders in your profession
Sat, 18 Aug 2007: Quality Features For Promotional Conference Folders
If you’re organizing or attending an industry conference, chances are that you’re looking for promotional conference folders for your event Promotional conference folders are used by organizers as handouts to conference attendees
Sat, 18 Aug 2007: Quality Conference Folders Are Practical Advertising
The roaring success of the promotional pen has taught us that the best promotional items and products have two important properties—they are portable, and they are practical The conference folder is certainly both, and like all good promotional products they’ll be great advertising vehicles for as long as they are used— but how long does the utility of this item last when the conference is over
Sat, 18 Aug 2007: Tips For Choosing Promotional Keyrings
If you’ve decided on adding keyrings to your range of promotional items and promotional products, you may very well feel a bit overwhelmed at the huge amount of choices you have to make Material, color, shape, added functions, and cost all play a part in your selection, and within each category there are some further choices to make
Sat, 18 Aug 2007: Add 30% On To Your Adwords Commissions In 10 Minutes
I'm going to start out by answering a very common question that I get from a lot of affiliates, no matter what product they are marketing online, in this case, the affiliate was promoting a learn to play guitar course
Sat, 18 Aug 2007: Add 37% On To Your Pay Per Click Income In 10 Minutes!
So, what is Overture
Like Google, Yahoo sells paid placement advertising links that appear on its own site and which are distributed to others
Sat, 18 Aug 2007: Web 2.0: Are We Bowing To A False Messiah?
Are you absolutely beside yourself – giddy with delight because Web 20 has finally arrived to help you sell more, sell faster, make you richer, smarter, sexier, and lower your triglyceride levels
Sat, 18 Aug 2007: How To Marry Many Times And Acquire A Marketing Fortune In 3 Easy Steps
First, let me make something very clear
Whether you’re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – you’ve got something to market and sell
Sat, 18 Aug 2007: Time To Kick Some Marketing Butt
Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence you’re reading right now
Sat, 18 Aug 2007: Don’t Ever Offer Great Service, Great Value Or A Great Product
Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter I guess he didn’t need an envelope
Fri, 17 Aug 2007: Why Swearin’ And Cussin’ In A Sales Letter Can Make You Rich
My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter
She doesn’t think I’m quite up to snuff yet
Fri, 17 Aug 2007: Shaped Promotional Keyrings
Keyrings offer a huge amount of variety in terms of color, shape, and price From metal, plastic and leather keyrings to those with added functions such as lights or bottle openers, there’s something to suit all budgets and all tastes
Fri, 17 Aug 2007: Practical Promotional Keyrings
The best promotional items and products are things which serve important functions in daily life — promotional pens, printed mugs, clothing and promotional keyrings are all prime examples They’re not earth-shatteringly important by any means, but just imaging how difficult a normal working day would be without a pen, or how impossible finding your keys would be in the morning if they weren’t securely attached to a keyring
Thu, 16 Aug 2007: Designing Promotional Keyrings For Your Business Needs
When choosing and designing promotional keyrings, the same basic concepts hold true as for designing any other piece of advertising Promotional items make statements about your company image, so it’s important to choose items that reflect what you want to say about your business
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