Branding Articles
In my consulting experience working with hundreds of mortgage professionals, I have noticed a similar attribute that is common to most independent mortgage brokers Most are “doersâ€, not “planners
Mon, 7 May 2007: Business Branding For Success
Does business branding play a significant role in your marketing campaign Again, as in other articles, I like to begin with the philosophy behind the subject matter
Mon, 7 May 2007: 6 Critical Steps Allow You To Expand Your Prospect Base By Narrowing Your Marketing Focus
If you market to everyone, “your client will be no one" This is an old saying that is as true today as it was whenit was first spoken
Sun, 6 May 2007: Finding Your Marketing Niche
I got an email from a customer recently with this comment:
"I can't make any progress with my marketing until I know what my marketing niche is Until I know who my ideal clients are going to be, I can't start with my marketing, so I really can't get any of your products until I'm clear about this
Sun, 6 May 2007: The Most Important Marketing Principle
Several times people have asked me what the most important marketing principle was What is the one thing you absolutely have to know in order to attract more clients
Sun, 6 May 2007: Making Copywriting And Seo Coexist
Making Copywriting and Search Engine Optimization Coexist
When it comes to making sales on the Internet, it seems that copywriters and search engine optimization experts are always at odds with each other
You see, one group wants the salesletter to be absolutely perfect to make maximum sales, and the other group wants the page to be optimized perfectly for the search engines to send free traffic their way
Sat, 5 May 2007: List Building: Selling Central Heating To People On The Equator
If you don't know by now that list building should be your primary objective, you're either a new marketer, or you haven't been listening Why to you think the old adage remains
Fri, 4 May 2007: Networking And The Art Of Green Evangelism
These days everyone, everywhere is talking aobut global warming It's in magazines, newspapers, television and the movies
Thu, 3 May 2007: How To Market Your Auction: Tips For Ebay Sellers
Are you an eBay seller If you are, your goal is likely to make as much money as you can by selling products that you no longer need or want on eBay
Wed, 2 May 2007: Asserting Your Online Marketing Message
When I tell people that I create online advertising, it often generates the same level of goodwill one might experience by wearing a New York Yankees cap into Fenway Park
“Oh,†they often say, “Do you make those pop-up ads
Wed, 2 May 2007: Win The Game With Internet Marketing Services
Internet marketing services may be the answer for many individuals competing for business in the virtual world To many individuals selling products or services online, getting noticed and driving traffic to your site seems like a time-consuming game
Wed, 2 May 2007: 5 Ways Lead Generation Services Benefit You
If you are considering hiring an outside service to handle your lead generation for you, the benefits may be greater than you might think Lead generation is known to be one of the fundamentals of a successful business
Wed, 2 May 2007: Tips On How To Make Money Online
Are you curious about making money online using affiliate marketing
Making money using affiliate marketing is the intensification of using your web page to attract attention to someone else's products
Tue, 1 May 2007: Bring Short Copy Up To Snuff
People ask me how to write good copy a lot, and often they're interested in how to make short ads better for classifieds, for GoogleAdWords, for co-registration, etc
I usually send them back to a time before computers became such a hot business tool
Tue, 1 May 2007: Want Results? Avoid Beauty Contests When It Comes To Package Design
Marketers will often turn to focus groups for feedback on current or proposed packaging design Unfortunately, traditional focus groups tend to mimic beauty contests
Mon, 30 Apr 2007: Marketing Beyond Boring
Over the years I've talked about dozens of ways to get attention for your business And my biggest focus has always been on delivering a message that speaks to your prospects' needs
Mon, 30 Apr 2007: Tweaking: The Hidden Marketing Secret
Wonder why some people get better marketing results than others It's because they tweak
Mon, 30 Apr 2007: Marketing Recipes
As you know, my business name incorporates the two words "Action Plan" It's not an accident
Mon, 30 Apr 2007: How To Compete With The Big Boys
Every business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition This is a major challenge for companies that sell substantially the same thing as their competitors
Mon, 30 Apr 2007: Money Through Clicks: To Join Or Not To Join A Webmaster Affiliate Program?
The world of the World Wide Web is growing to be noisier and more crowded There are more and more companies striving to catch the attention of a large number of people
Sun, 29 Apr 2007: Maximum Overdrive And Woody Maxim: The Latest Guy With His Hand In Your Pocket Or Internet Marketing Saviour?
How long have you beed trying to figure out how to make a decent living online If it's been any longer than a couple of weeks, I'd be willing to bet you've just about had it with one guru after another promising how to make you an overnight millionaire
Sun, 29 Apr 2007: Utilizing Social Networking To Grow Your Small Business
If you are in business today, it has become almost imperative that you have a website If you are in business and are planning to make a significant long term income off of your business, it is an absolute must
Sun, 29 Apr 2007: Promoting Your Site With Branded Flash Games
Developing and distributing original branded flash games has proven itself to be an innovative way to drive countless new visitors to your website Games display your brand name throughout play-time; the brand will usually appear as a link at the bottom of the game window, but it could show up as merely a logo
Sat, 28 Apr 2007: Harnessing Your Players' Passion For Gaming In All Of Your Casino Marketing Efforts!
Harnessing your players' passion for gaming is something that most casino marketers will agree is the easiest way to increase frequency of play and time at the table/machine What they can't agree on is what method is the best
Sat, 28 Apr 2007: What You Need To Know Before You Join An Affiliate Program
The affiliate program is still very much a hot topic in today’s world of online business in spite of the many scary stories about scams and schemes Now a lot of people are torn about the decision to join them or not because at one side there is the potential of great opportunities to earn, while on the other is the possibility of losing
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