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Author: Gareth Parkin | Total views: 3 Comments: 0
Word Count: 556 Date: Mon, 28 May 2007 4:41 PM

Printed Umbrellas Provide The Promotional Edge

For a generous and thoughtful corporate gift, your business may wish to think about promotional, printed umbrellas. They are definitely a “step up” from the usual promotional merchandise, and will be quite appreciated by your loyal clients, especially when caught in an unexpected storm-you may even be considered a lifesaver!

When one estimates the amount of rainy days, it’s probably more than you’d like. So, ask yourself, “What is the best way to liven up these dreary occasions and make the most of them?” The answer is to let those occasions be opportunities for clients to remember your business, while advertising it to the public!

Just about everyone uses an umbrella when it rains, and most umbrellas are either plain or striped-save for the occasional print or flower pattern. But business names, logos, and mottos simply are not as common; thus, seeing such on an umbrella will be cause for remembering your organisation in a positive way.

With printed, promotional umbrellas, there will be some logistics involved with the design; how do you wish your company name and motif represented? This will involve discussion with decision makers on the best way to utilize this opportunity, and investigating pricing structures. Most importantly, care should be taken that the umbrella is of at least average construction so that it is able to tolerate many a rainstorm. More sophisticated features may not be required, but with the investment involved, one should aim for a few years’ longevity.

Some folks have a tendency to lose things, and others find that their umbrellas turn up missing. For the purposes of advertising, even these mishaps aren’t daunting-the advertisement of your company name will still be making itself known. (And perhaps your company can replace such lost promotional items, earning even greater customer thankfulness and retention.) Extra umbrella promotional items could also be kept on hand as thank you gifts for contracts, client holiday or life-cycle celebrations, and even as employee appreciation tokens; all insure advertisement of your company name.

Now, the reality exists that umbrellas may sit unused for several days at a time, during which time their advertising usefulness is non-existent. Well, the same could be said for a host of other promotional items. The difference is that umbrellas are seen by dozens of others on the street, with their uniqueness placing your company name in front of potential customers. When those potential customers are at their desks and need to make decisions on whom to call, they may just remember that name they saw on their way from the underground that morning.

Everyone can always use another umbrella, if only to keep in the car, the locker, or by the back door. (After all, an umbrella is somewhat of a necessity, and the majority of folks are not insistent that its color match their daily attire!) The goodwill that a promotional umbrella can generate is customer satisfaction in itself, and along with advertising your name to countless others, it’s definitely worth considering as a business gift.

There are a wide range of leading suppliers on the internet that can help regarding the use of printed umbrellas as promotional items, and will guide you into the right decision for your needs!

About the Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of conference folders and promotional items based in the north of England. Established in 20




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