Target Market When You Work From Home In Your Home Based Business

I would spend seventy-five dollars any day to make four hundred dollars, so that is not bad. But if you can do better when you work from home, why not do better. I am not saying do not accept that at that time, but why not tweak things a little better, test, test, test and make more money. So that’s not bad, it’s seventy-five dollars, we got four hundred dollars, that’s three hundred and twenty-five dollars profit in our pocket, not including the way I teach you to put some advertising dollars back, because you don’t want to rob yourself.

Now, I’m going to use one out of every three clicks on op-in, I’m going to use the same thing, twenty-five cents per click, so basically out of a hundred clicks, I’m going to get thirty-three op-ins. Now, why don’t you back up for a second and look at what we just talked about before this. My conversion is one op-in out of every three clicks, thirty-three op-ins. Again, I’m going to have the same sales process you have, the same follow up and everything that converts one out of every twenty people to a sale, one out of every twenty op-ins. At this point I’ve spent twenty-five dollars, thirty-three op-ins.

I have already made one sale, remember, we make one sale out of every twenty op-ins, that is according to our sales, according to what we have been doing. So I’ve already made one sale, four hundred dollars and we have spent twenty-five bucks and are well on my way to my second sale, because I already have thirteen op-ins more than twenty, I have got thirty-three. So I’ve already made four hundred dollars, got three seventy-five in my pocket faster than that other person that’s basically making a sale out of every three hundred clicks, I make one sale out of every hundred clicks and I get thirty-three op-ins.

So you can see the difference, to me, and to some people it might not be worthwhile. Some people are happy, okay I’ve spent seventy-five dollars and I’m making a sale for every seventy-five dollars I spend, I’d be happy with that, but I like to take things a little further. I like to put more money in my pocket, more op-ins, more bang for the buck. And once you get to that point of getting that ratio you just let it go. If the op-ins start to slow down a little bit, adjust your ad a little bit to get about the same ratio, to get one out of every three clicks to get an op-in. But as you can see, when you work from home as a business it’s more profitable.

Now back to keywords. The number one target market in this industry, just like anything else, remember I was talking about mortgages and the mortgage industry, if they could get people in the target market, they would do great. Here, it’s the same thing, who is your target market. The number one target market is other people in this industry. Why? Because they’ve already been pre-sold, if they have been in this industry they have bought a product in this industry, they have bought a course, they have been in an opportunity or something of the sort, they have been pre-sold in this industry an they want to work from home.

You don’t have to sell them about the home based business industry, they have already been in it. Why spend time, you know, if you are marketing toward keywords like make money online, get my home based business, marketing online or things of that sort, usually the people that are looking up under those keywords in the search engines, or any other advertising that you are doing to target market that keyword, usually they have not been in this industry. So in your sales process you first have to convince them that they need to join this type of industry, this type of thing to get their own home based business. Whereas me, if I am targeting where I am target marketing, the people in this industry, I don’t have to convince them of that, that part of the sales process is done before I have even got them to op-in to my page. It brings up your sales conversion rate.

Now you can see why if you do get into that target market right there that is too general, you might have some success, but you will not have as much success as you do as with very targeted marketing. So you need to target people in this industry. I hear this all the time, George, is it going to become saturated? No. There are millions and millions of people in the world, and the 1 ups, 2 ups, cash programs, courses in this industry, products in this industry, systems in this industry, marketing systems, sales centers, mlm programs in this industry, there are millions and millions of people across the world, so it’ll never be saturated.

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