Word Count: 618 Date: Thu, 16 Aug 2007 6:08 AM
What If You Lead With Your Worldview?
Do you agree with the ideas in the recent post,"What if it's their worldview?"
If so, let's experiment. How would you "lead with" one or two of your worldviews, as they'd relate to your product or business, so you end up finding people with a similar world view to yours, how might you do that?
Your worldview is what you believe. Your biases for or against things; your tendencies. At least those you have right now. (They do change.)
Leading with your worldview about your product/business is not as easy as it might appear.
Examples of worldviews are expressed in these statements...
New technology can improve my life.
If I was prettier, I'd be more popular.
If it's a prescription medicine, it's probably safe.
I can afford the best.
All [network marketers/you name it] are liars...
(examples from Godin's All Marketers are Liars. )
Or, "Only low rent people do network marketing.".
?Or "This is a neat way to build a big empire because the market for this product is huge and smart." (KK when I first heard about the NM business and the product I thought was so cool.)
Take the belief that you have which made you try your product, say, and state it as "I believe that blah blah blah blah, and so I tried this product."
The idea is to find people with similar worldviews to yours, so that you spend your time talking to like minded people (not that they will all buy, mind you!) rather than having to convert the heathen, you know?
Use the Comments below and state as clearly as you can, one-two lines at most, what your belief of worldview was that made you decide to try your product. Go to the remembering room of your mind, not the impressing room, ok? It's your worldview we're looking for here.
Will you be embarrassed that you sold this?
I've posed the question here previously: is it love or money that's your big motivator for doing the networking (or any other) business?
In favor of the love motivator, if you love what you're doing and are challenged by it, you'll stick with it more, and give off better vibes to others. Always a good thing, yes?
Second, really loving the thing you are selling makes you a genuine and authentic marketer. That's something longed for by people who want to buy stuff today.
Third, you will always know you never sold out by selling average or less than average stuff to others - just to make a buck. (stuff = products or business)
Seth Godin adds another reason to care about what you sell, via Ramit's financial advice blog. The gist:
In 10 years, will you be embarrassed that you sold this? Or sold for this company?
"...what I say to marketers who are stuck selling third-rate widgets in shrinking markets is that they should leave. Because when 10 years from now you're no longer at the company, no one's going to want your explanation that the stuff you marketed for all those years wasn't worth marketing."
While Godin is referring to big companies in this interview, the same principles apply to us. In the end, we all have to live with ourselves and you may be be asked to account for what you did today.
Look honestly at what you are selling others. Will you be embarrassed 10 years from now?
About the Author
Kim Klaver is Harvard & Stanford educated. Her 20 years experience in network marketing have resulted in a popular blog, http://KimKlaverBlogs.com, a podcast, http://YourGreatThing.com and a giant resource site, http://BananaMarketing.com and now her new online MLM community http://NetworkMarketingCentral.com.
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