Direct Mail Articles
I get asked everyday what the major differences are between Addressed Admail, (aka bulk mail, 3rd class mail, LCP or Letter Carrier Presort), and Lettermail (aka 1st class mail). There are quite a few differences. I'll start with the most basic which would be cost. On a standard number 10 envelope, Lettermail postage would be .54 ¢, with Addressed Admail your postage cost can get to as low as .36¢ per piece.
Thu, 16 Apr 2009: Small Business Marketing: Nine Reasons You Can’t Beat a Leaflet Distribution for Value
This article takes a look at why more cost-effective forms of advertising such as leaflet distribution are proving more popular in the recession.
Thu, 12 Mar 2009: Powerful Postcard Marketing Tips for a Successful Postcard Marketing Campaign
Five tips that will help you create a successful postcard marketing campaign.
Sat, 28 Feb 2009: Using Leaflet Distribution In Marketing
The art of leaflet distribution lies in understanding demographics. There are many ways to advertise to your chosen market once you have identified where they are located, and then it is just a matter of using the right medium to reach them. Making the correct choice between television advertising, radio jingles and leaflet distribution is essential if you want your campaign to succeed.
Fri, 16 Jan 2009: How To Get Ahead In Leaflet Distribution
This article charts the rise of a leaflet distributor from handing out flyers on street corners to running their own leaflet distribution company.
Fri, 16 Jan 2009: Snail Mail Or E-Mail Trail, Marketing Which Wont Leave A Mess?
Debating the question of whether old fashioned trusted methods of advertising such as leaflet distribution can take on the powers of marketing and advertising via the modern methods of media.
Wed, 7 Jan 2009: How Leaflet Distribution Leads Our Lives
This article takes a look at the history of leaflet distribution and explains why companies still choose to use this form of advertising amidst the multi media advertising options at their disposal.
Fri, 12 Dec 2008: How Door To Door Marketing Can Open Digital Doors
An article on how traditional printed marketing campaigns have learned to adapt to the rise of digital media.
Wed, 3 Dec 2008: The Subliminal Marketing Magic Behind Leaflet Distribution
This article aims to outline and understand why the advertising medium of leaflet distribution is so successful in comparison to other types of marketing campaigns.
Tue, 9 Sep 2008: 8 Copywriting Tips The Pros Use
My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...
Thu, 10 Jul 2008: The History Of Leaflet Distribution
How leaflet distribution has developed from a tool of war to an effective method of advertising.
Mon, 30 Jun 2008: Some Important Points on Direct Mail Marketing
Direct mail marketing is at times branded by the technology leeches to be boring, slow, and ineffective. They reach the point of misunderstanding the real effect of direct mail marketing. Because of the boom of the internet opportunities, they somehow bury and forget the good old style which has been known to mankind since time immemorial.
Mon, 23 Jun 2008: Make The Most Of Leaflet Distribution In London
Leafleting in London requires special consideration and this article explains how to make the most of your campaign.
Mon, 16 Jun 2008: How Do I Choose A Leaflet Company?
A look at the methods of ensutring that you find a reputable company to deliver your leaflets.
Mon, 16 Jun 2008: Direct Mail Advertising Strategies That Works Like Magic
You have heard and read right. Direct mail advertising really works. A lot of people can attest to this fact because they have seen their incomes increasing using this strategy. This is the reason why even if there are a lot of negative things being said about direct mail advertising, more and more people are still using this system.
Fri, 13 Jun 2008: Knowing the Goodness of the Direct Mail Marketing Services
If you have decided on conducting your business in an online way, then you might as well want to secure any form of direct mail marketing services. If ever that you prefer doing it online, you may be practically eyeing on the creation of the website wherein you will be able to advertise whatever it is that you intend to offer.
Fri, 13 Jun 2008: Direct Mail Post Cards and Other Formats for Direct Mailing
Online entrepreneurs are very much bugged with the concern regarding which of the direct mailing formats harbor the best response. Is it the letter, the self-mailer, or the direct mail post card? Actually, it depends. One can never claim that a certain tactic is proven to be the best format for direct mailing.
Fri, 13 Jun 2008: How to Not Get Your Direct Mail Promotions Thrashed
Marketing by means of direct mail promotions have become one of the most preferred trends in promotion and advertising. Over the year, it has proven its value especially for small-time businesses that are promoting their product and services.
Fri, 13 Jun 2008: How To Increase Your Acquisition Of New Chiropractic Patients By 20% In Just 24 Hours!
In this article you'll discover one single method that will allow you to obtain a greater percentage of new patients each and every month.
Sun, 1 Jun 2008: Take The Stress Out Of Your Letterbox Marketing Campaign
An article that explores the different options available when choosing a leaflet distribution company.
Thu, 29 May 2008: Recruiting The Best Leaflet Distributers In The Casual Labour Sector
An article that explores how to find quality leaflet distributors despite the preconceptions.
Thu, 29 May 2008: The Weird And Wonderful World Of Door To Door Distribution
Some of the stranger occurances that make the door to door industry and interesting place to be.
Mon, 19 May 2008: Direct Mail Postcard Rules
Learn Marketings Natural Laws and Grow Your Business. Follow these tips and build your business to unbelievable heights.
Sun, 18 May 2008: Brand Your Business
What is branding and how do I use it in marketing? Use these branding tips and you will build your business recognition to new heights.
Sat, 26 Apr 2008: Many Hot Tips For Boosting Direct Marketing
Direct mail is an exciting area of marketing, probably even the most exciting. There are so many things that will help you create a mailing list. Preparing yourself is the best way to beginning a new business or winning mailing. The key is to study and learn new techniques that apply to your situation and put them to work.
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