It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, consci

Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need

It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, t

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy wit

Imagine that you're someone who has just purchased a product or service after reading a well-written and persuasive sales letter. You pay the price of the product or service and eagerly await the prod

It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combinati