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The 3 Steps to Marketing Like the Big Dogs From Home as an Independent Loan Officer

Tags: Direct mail postcards, direct mail, marketing, business leads, promotional postcards, postcard marketing, postcards, business postcards, joy gendusa, postcard advertising

You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it - like the Big Dogs.

It all comes down to RESEARCH. The hardest part is figuring out what to sell to whom. A one-man band with 30 different products to sell needs to know HOW to promote, WHAT to promote and WHO to promote to.

1) Research which product you need to market.

When you start researching, you cannot go off of assumptions because you know what they say about a-s-s-u-m-e (makes an ass out of вЂ

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<h1>The 3 Steps to Marketing Like the Big Dogs From Home as an Independent Loan Officer</h1><br />by KarlaJo<br />You’re an independent loan officer that works from home, but you still want to sell like you’re backed up by the Big Dogs. That is not so hard when you know how to market. Sure, if you could market with XYZ’s big-time budget, then you could get more leads and close more loans. But, what if you don’t have that kind of marketing budget? There is still a way to get those leads; you just have to get smart about it - like the Big Dogs.<br /><br />It all comes down to RESEARCH. The hardest part is figuring out what to sell to whom. A one-man band with 30 different products to sell needs to know HOW to promote, WHAT to promote and WHO to promote to. <br /><br /><b>1) Research which product you need to market.</b><br /><br />When you start researching, you cannot go off of assumptions because you know what they say about a-s-s-u-m-e (makes an ass out of вЂ<br /><h2>About the Author</h2><p><b><i>Joy Gendusa</i></b> founded <b><i>PostcardMania</i></b> (<a href="http://www.postcardmania.com">www.PostcardMania.com</a>) in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made <i>Inc. Magazine’s</i> prestigious <i>Inc 500</i> List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.</p> <br /><h3><a href="http://www.content4reprint.com/marketing/direct-mail/the-3-steps-to-marketing-like-the-big-dogs-from-home-as-an-independent-loan-officer.htm" title="The 3 Steps to Marketing Like the Big Dogs From Home as an Independent Loan Officer">Article Source:</a> <a href="http://www.content4reprint.com" title="Free high quality articles">Content for Reprint</a></h3>