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Mind Over Marketing Matter

Tags: Direct mail postcards, direct mail, postcard marketing, marketing, business marketing, postcards, postcard advertising, business postcards, joy gendusa, promotional postcards

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying that staying young is all about one’s state of mind. But what about business transactions – in specific your marketing campaign?

Yeah, so what about that perfectly run campaign – I mean one that started with marketing surveys that found the right “button” that your specific target market would respond to. One where the very best copywriters and graphic designers worked their magic and the campaign hit the target market repeatedly and consistently. Those marketing actions seem to call for a good return on investment, right?

Sure, it does, but there can be variables that determine another outcome that doesn’t have anything to do with the nuts and bolts of the campaign. Huh? What am I talking about? Am I talking about YOU and YOUR outlook of either being positive or negative? Yes, I am.

One’s mental outlook can have a huge effect on one’s marketing campaign – or their business for that matter. Many times in business I have spoken to entrepreneurs who have fixed ideas about what will work and what won’t. They just know something will bomb – and guess what? It does. And then I talk to other business owners who have no preconceived considerations about whether a proven technique will work, and bingo – they meet success!

I will give you an example. We had a client – actually it was a friend of an employee and this employee was trying to help him expand his business. He had so many problems! He didn’t have enough patients coming in the door to bring him the income he needed and complained that the insurance companies were to blame. After all, it was the nasty insurance companies that were penalizing him by drastically cutting his fees, but at the same time sending tons of patients to him. And he didn’t have enough private-paying patients coming in to warrant dropping the insurance program. What was he to do? “Market,” I said!

Long story short – we tried to help him. But the guy had soooo many considerations about why his practice would not fix or grow. He wasn’t sure if he even wanted to practice anymore! And to my employee’s dismay, no matter what we did to help this guy, it never worked. What did we do? Well, for one I designed his campaign, my VP Marketing wrote and designed the look and feel of it and we marketed to an upscale target market that was the exact demographics of the people that bought the most from him. Shoot – we even gave him the friends and family discount. And the more we helped him, the more abysmal the results were and the more вЂ

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<h1>Mind Over Marketing Matter</h1><br />by KarlaJo<br />Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying that staying young is all about one’s state of mind. But what about business transactions – in specific your marketing campaign?<br /> <br />Yeah, so what about that perfectly run campaign – I mean one that started with marketing surveys that found the right “button” that your specific target market would respond to. One where the very best copywriters and graphic designers worked their magic and the campaign hit the target market repeatedly and consistently. Those marketing actions seem to call for a good return on investment, right?<br /> <br />Sure, it does, but there can be variables that determine another outcome that doesn’t have anything to do with the nuts and bolts of the campaign. Huh? What am I talking about? Am I talking about YOU and YOUR outlook of either being positive or negative? Yes, I am.<br /> <br />One’s mental outlook can have a <i>huge</i> effect on one’s marketing campaign – or their business for that matter. Many times in business I have spoken to entrepreneurs who have fixed ideas about what will work and what won’t. They just <i>know</i> something will bomb – and guess what? It does. And then I talk to other business owners who have no preconceived considerations about whether a proven technique will work, and bingo – they meet success!<br /> <br />I will give you an example. We had a client – actually it was a friend of an employee and this employee was trying to help him expand his business. He had so many problems! He didn’t have enough patients coming in the door to bring him the income he needed and complained that the insurance companies were to blame. After all, it was the nasty insurance companies that were penalizing him by drastically cutting his fees, but at the same time sending tons of patients to him. And he didn’t have enough private-paying patients coming in to warrant dropping the insurance program. What was he to do? “Market,” I said!<br /> <br />Long story short – we tried to help him. But the guy had soooo many considerations about why his practice would not fix or grow. He wasn’t sure if he even wanted to practice anymore! And to my employee’s dismay, no matter what we did to help this guy, it <i>never</i> worked. What <i>did</i> we do? Well, for one I designed his campaign, my VP Marketing wrote and designed the look and feel of it and we marketed to an upscale target market that was the exact demographics of the people that bought the most from him. Shoot – we even gave him the friends and family discount. And the more we helped him, the more abysmal the results were and the more вЂ<br /><h2>About the Author</h2><p><b><i>Joy Gendusa</i></b> founded <b>PostcardMania</b> (<a href="http://www.postcardmania.com">www.PostcardMania.com</a>) in 1998. By 2005 the company did $12+ million in sales, employed 100+ people and made <i>Inc. Magazine’s</i> prestigious <i>Inc 500</i> List as one of the 500 fastest growing companies in the nation. To learn more about her Power Marketing Mania Bootcamp and the recorded DVD set from it, visit <a href="http://www.powermarketingmania.com">www.PowerMarketingMania.com</a></p> <br /><h3><a href="http://www.content4reprint.com/marketing/mind-over-marketing-matter.htm" title="Mind Over Marketing Matter">Article Source:</a> <a href="http://www.content4reprint.com" title="Free high quality articles">Content for Reprint</a></h3>