Public Relations Articles
How your company can prepare for a crisis and what you should do if one has already occured to protect your
Mon, 18 May 2009: Fifteen Additional Media Release Writing Rules to Improve Your Organization's Public Relations
I know developing a media release might seem difficult at first to you, but with a bit of education and experience
Tue, 12 May 2009: Press Release Writing Tips for Improving Your Business's Public Relations
Writing a press release might seem like a daunting task at first to you, but with some education and practice you
Thu, 26 Feb 2009: RSS News Feeds - The Benefits
RSS news feeds have become a huge trend on the Internet but you may be wondering what on earth they are and how they could benefit your business. RSS stands for Really Simple Syndication.
Sat, 3 Jan 2009: 6 Reasons to Avoid the Social Media News Release Part I
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases
Sat, 27 Dec 2008: Finding the Right Media for Your Marketing Campaign
If you are struggling to decide what media to choose for your company's marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available.
Fri, 26 Dec 2008: How to Get On Oprah
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career!
Tue, 9 Dec 2008: The S.M.A.R.T. Guide To Press Release Writing
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the rght information
Fri, 25 Jul 2008: How A PR Firm Quotes Project Rates
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs something a little different. The PR firm provides a number of different services that benefits each and every business that seeks out what they have to offer.
Thu, 24 Jul 2008: Have You Started Work on Your Fall Book Promotion Yet?
Even though it seems like the fall season is eons away, it will be here before you know it. With that in mind, have you thought about how you are going to get your book out there and known by the book buying public? Read on to find out how!
Wed, 23 Jul 2008: Four Tips To Get Talk Radio Hosts Interested in Your Book
If you are a new author or even an established one with some sales under your belt, hooking the media into your book can sometimes be very difficult. Here we will share 4 top tips to getting talk radio show hosts interested in talking to you about your book.
Sun, 13 Jul 2008: The Biggest Mistakes in Crisis Communications
A tongue-in-cheek collection of advice on what to do if you really want to make a crisis worse, based on the author's more than 25 years of experience in crisis management.
Tue, 1 Jul 2008: 2 Quick Tips to Great Press Releases
If you are struggling to get the media interested in your press release, here are two surefire ways to bump up the quality of your releases today!
Tue, 1 Jul 2008: How You Can Make Media Relations Effective
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a newsworthy story. Does that mean you can get a fair chance at getting your own story across?
Mon, 30 Jun 2008: 3 Important Parts of an Attention Grabbing Press Release
If you are having trouble getting inundated talk radio producers interested in your show idea, this article is for you! Here are 3 important parts to making your radio press release the best ever!
Fri, 27 Jun 2008: In Praise of Press Releases - A Frank Discussion on Form And Function
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Sun, 22 Jun 2008: News is a Four-Letter Word
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order.
Sun, 22 Jun 2008: Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle
One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those promotional dollars is to focus on leveraging creative marketing opportunities.
Sat, 7 Jun 2008: Online Reputation Control - Branding, Insurance, or Blind-Luck?
In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and concerns against a company.
Sat, 7 Jun 2008: Talk Radio Public Relations: Every Station Counts!
When it comes to talk radio public relations and publicity, every station is important to the success of your campaign. Read on to find out why...
Sat, 7 Jun 2008: Want to Know How to Get PR?
Are you hungry to find out how to get the most media coverage for you business? Then read on...
Sat, 7 Jun 2008: Don't Make the Mistake of Overlooking Small Talk Radio Stations During Your PR Campaign
Talk radio is a market like none other in terms of promoting your book. But are you one of the many who only shoot for the huge national shows? If so, then you are missing out on a goldmine of publicity for your book!
Sat, 7 Jun 2008: Why Overlooking Interviews on Smaller Radio Stations Can be a Big Public Relations Mistake
If you are on the public relations trail and are turning down the opportunity to go on smaller talk radio stations then you are really making a huge public relations mistake. Read on and find out why overlooking smaller stations can set your campaign back to the dark ages.
Sat, 7 Jun 2008: 6 Effective Ways to Generate PR for You and Your Business
Are you desperate for good solid pr? Then you need to read this!
Sat, 7 Jun 2008: Book Publicity - 10 Ways to Find the Best Publicist to Promote Your New Book
Here are 10 awesome tips to finding the best company to help promote your book to promote your profile and book sales.
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