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RSS News Feeds - The Benefits

RSS news feeds have become a huge trend on the Internet but you may be wondering what on earth they are and how they could benefit your business. RSS stands for Really Simple Syndication.

RSS offers an easy way of distributing and gathering content from sources across the Web, including online newspapers, magazines, and blogs. Some people compare them to the old-fashioned ticker-tape news wire machines, except it is a free Internet version.

If you have a website you can use a RSS news feed that includes headlines summaries and links to other sites. What it means is you do not have to spend hours trawling the net looking for different information and checking to find news that is relevant for you, your business, your industry or your customers.

The feed displays the very latest information that you are interested in. You can an example of an RSS feed at www.guardian.co.uk. They are the constantly moving and changing headlines that run across the top of the page and may attract you to read further into the site.

It used to be a very technical process to implement an RSS feed but the involvement of companies such as Google have made the whole process quite simple for anyone with basic technical knowledge. Many RSS feeds can be added to your site automatically; manual addition to your site is as easy as adding a web page.

Most people who have a website are trying to improve their ranking on search engines such as google, yahoo and msn. One of the secrets to moving up the rankings is to have relevant, fresh content and RSS is a great way to provide this.

Because your site is updating more often the search engines will visit your site more, slowly pushing you up the listings. RSS actually frees up time in your business - you spend less time writing fresh new web content, worrying about how to create content that your visitors will like and come back to read. It means you do not have to spend the time devising new and exciting content for you site as it is already there for you, automatically.

As long as you choose your feeds carefully you always have content which is relevant to your business. RSS is another string to your marketing efforts which requires little effort on your part, you can use it on any website and on as many pages as you see fit. It may take some time to set up initially but on an ongoing basis it requires little involvement on your part. It gives customers a reason to come back to your site and increases your web stickiness (the time customers spend on your site).

If you want to get RSS on your website the first thing you need is something called a news reader. A news reader is software which checks the RSS feeds. It also allows you to read new articles which have been added. There are lots of different kinds of reader; some you access by using an internet browser and some you can download (most of them are free of charge).

If you choose a download version then you can only check RSS feeds on your main computer, a browser system allows you to check your subscriptions on any computer. Popular readers include Google, News Crawler and My Yahoo!

The next step is to choose which content you want to receive in your news reader. You do this by searching the web for relevant news feeds.

Once you find a suitable news feed you then subscribe to it, you can often see them on websites because they have an orange RSS button. RSS feeds may also appear as buttons marked XML or Syndication.

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