Internet Marketing, Teleseminars Do's and Don'ts

Teleseminars are a means to reach out to people you would like to teach, inform, educate or sell a product or service to. They are great for building or expanding your business and creating a client list for future enterprises.

Here are a few uses for a teleseminar all businesses should consider.

1. Education - You are able to educate with a teleseminar in different ways. You can educate your target audience about specifics in your niche, you can inform the public about your service or product or you can have a meeting to train your employees or teach your students. Using a teleseminar allows you to get information to a select group of people who have indicated they want to learn more.

2. Promotion and Selling - If you have a product or service the teleseminar is a great way to get your product on the map. People who are interested would sign up and call in to learn more about your product or service and learn how to purchase it.

3. Business Meetings - Many corporations these days have employees living throughout the world. A teleseminar is an easy way to get all of those people together in one place to discuss important issues within a company. Not only is this a smart way to get everyone together, it is also very economical since there is no traveling involved or meeting rooms to rent.

4. Reputation - Establishing yourself and your company in a good light can sometimes be difficult when you exist solely on the Internet. A teleseminar will give you the chance to introduce yourself and your product or service to the world. Putting a voice to a brand or a product is the best way to win over perspective customers; they now have someone they can relate to as a real person, instead of a faceless name on a website.

5. Interviewing and Orientation - One way a teleseminar can be utilized at its best is in interviewing potential clients or employees. You could set up a time where you have a question and answer session to have all of the potential clients or employees questions answered. You could also do group orientations for employees. This is a great way to meet with them and to get to know how they will fit into your company.

That being said, Murphy says, 'Anything that can go wrong, will go wrong.' Another good saying is, 'Expect the best, plan for the worst.' Teleseminars are no different from anything else in life, mistakes can happen. However, there are things you can do to avoid some common teleseminar mistakes.

1. All About the Mute - Almost every phone made in recent years has a mute button, but it's not used often in person-to-person calls. In a teleseminar, it's vital. Make certain you and all your participants know how to mute and unmute their line. Encourage everyone to mute themselves when not speaking. It reduces background noise, and ensures good audio quality.

2. Asking Questions - If you are avoiding mistake number 1, then most everyone will have muted themselves while you speak. Keep this in mind when you ask someone a question. Instead of, 'What are the quarterly numbers, Bob?' Ask like this, 'Bob, I've got a question for you. What are the quarterly numbers?' This lets Bob know you're talking to him specifically and gives him a chance to unmute his line to answer you.

3. Do you understand? - In a teleseminar, you can not ask for a show of hands. Sometimes though, you need to take a vote or a consensus. Don't ask the group a question most will answer - like 'Does everyone understand?' Instead, ask your question in a way that would get the least responses. As in, Who doesn't understand?' This eliminates unnecessary confusion and repetition on the phone lines.

4. Environment - While it's usually advisable to use a landline over a cell phone, if possible, for top audio quality, location can be sometimes just as important. You want to avoid noisy or public places, even if you plan on being muted through most of the teleseminar. A quiet, secluded place is best.

5. Budgeting Time - Time flies when you're having fun. It is easy to spend a lot of time on answering questions and having good - but off-topic - discussions. Planning and distributing an agenda is always a good idea to stay on track. You don't want to do a great teleseminar only to rush through your conclusion and the Q&A.

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