Use Public Speaking to Convert Your Non-Fiction Book Into a Best-Seller

Word of mouth is still one of the best forms of advertising irregardless of what you're selling and it certainly works in the case of books. Just think of the number of times that you've read a book simply because someone recommended it to you.

And one of the best ways to generate powerful word of mouth advertising and convert your book into a best-seller is through public speaking. As book marketing expert, John Kremer, said:

"Almost every best-selling self-help and spiritual author over the past 20 years has become a best-selling author because they spoke. They spoke at learning annexes. They spoke at churches. They spoke at different places where they could reach a large audience and start to create word of mouth [marketing]."

When you speak in public you don't always have to give a long presentation. Your public speech can be as short as 3-5 minutes. So think about all the places where you can give presentations on topics relevant to your book and then engineer how you will speak in these places and promote your book.

When you give a powerful presentation people will want to learn more about you and will want to know more about your subject matter. A book is a low-cost option for people to extend their relationship with you. However, it can also lead people into buying other products and services from you.

Your avenues for public speaking should include online radio shows and TV. Now everyone wants to get on Oprah and certainly if you achieve this you will gain unparalleled exposure but being on Oprah is not a pre-requisite to success. There are numerous other lucrative avenues that you can tap into.

Nowadays, it's easier than ever to create your own TV program using resources such UStreamTV. And hosting a regular program can give you massive exposure.

You can also create your own radio show on BlogTalkRadio. The great thing about creating your own online TV and radio shows is that people can listen to and or watch your shows live or they can check out a recording of your show. In other words, you can create content for your show once and have it available online 24/7 promoting you and your book.

If you do radio or TV interviews with traditional broadcasters you can generally get a copy of your interview that you can then add to your website and use it to create other promotional material. In fact, every time you speak in public you should record your presentation. You may not be happy with every presentation but, over time, you will have a large library of recordings of your presentation which you can use on your website, create videos for sites such as YouTube and Google with links back to the site where you're promoting your book.

When speaking in public remember to research your audience. Now, although you'll probably be presenting essentially the same material each time, you can tailor your presentation to suit the audience. For example your presentation to a group of bankers would be different from that to real estate agents.

This doesn't necessarily mean that you have to write a radically different presentation. You can easily adapt it to suit your target audience by perhaps using different industry-specific examples. By doing this you'll build greater rapport with your audience. They will more readily see how what you're presenting pertains to them and they'll be more eager to buy your book.

And every sale you make will take you one step closer to converting your book into a best-seller.

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