http://www.content4reprint.com/profile/danherman-11215.xml Articles at Content for Reprint en-us http://www.content4reprint.com/marketing/is-your-company-underachieving-because-you-set-goals-before-mapping-opportunities.htm http://www.content4reprint.com/marketing/is-your-company-underachieving-because-you-set-goals-before-mapping-opportunities.htm Thu, 22 May 2008 15:00:12 +0000 Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals. http://www.content4reprint.com/business/management/10-de-clone-yourself-tips-for-mba-clones.htm http://www.content4reprint.com/business/management/10-de-clone-yourself-tips-for-mba-clones.htm Sun, 16 Mar 2008 04:15:44 +0000 Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative. http://www.content4reprint.com/business/management/test-yourself-are-you-an-mba-clone.htm http://www.content4reprint.com/business/management/test-yourself-are-you-an-mba-clone.htm Sat, 15 Mar 2008 23:09:54 +0000 Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms? http://www.content4reprint.com/marketing/the-eternal-principles-for-creating-luxury-brands.htm http://www.content4reprint.com/marketing/the-eternal-principles-for-creating-luxury-brands.htm Wed, 12 Mar 2008 19:57:35 +0000 Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence. http://www.content4reprint.com/marketing/branding/how-can-you-lure-consumers-into-loving-your-brand.htm http://www.content4reprint.com/marketing/branding/how-can-you-lure-consumers-into-loving-your-brand.htm Wed, 12 Mar 2008 00:27:30 +0000 Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions. http://www.content4reprint.com/marketing/marketing-reinvented-electrifying-is-the-new-satisfying.htm http://www.content4reprint.com/marketing/marketing-reinvented-electrifying-is-the-new-satisfying.htm Tue, 11 Mar 2008 01:50:33 +0000 Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions. http://www.content4reprint.com/marketing/the-new-market-segmentation.htm http://www.content4reprint.com/marketing/the-new-market-segmentation.htm Fri, 07 Mar 2008 06:57:00 +0000 The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming. http://www.content4reprint.com/business/management/the-limitations-of-blue-oceans-strategies-and-an-unexpected-alternative.htm http://www.content4reprint.com/business/management/the-limitations-of-blue-oceans-strategies-and-an-unexpected-alternative.htm Thu, 06 Mar 2008 09:17:19 +0000 Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage. http://www.content4reprint.com/marketing/a-reality-check-on-your-marketing-strategy.htm http://www.content4reprint.com/marketing/a-reality-check-on-your-marketing-strategy.htm Thu, 06 Mar 2008 01:02:49 +0000 The 'Marketing Scenario' is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to learn if they make any sense. http://www.content4reprint.com/marketing/the-whats-next-process-for-creating-a-winning-competitive-strategy.htm http://www.content4reprint.com/marketing/the-whats-next-process-for-creating-a-winning-competitive-strategy.htm Thu, 06 Mar 2008 01:01:59 +0000 The new heart of the process is the question "what is possible?" The process I am offering is based totally on systematic examination and thorough scanning of available opportunities.