http://www.content4reprint.com/profile/karenscharf-2152.xml Articles at Content for Reprint en-us http://www.content4reprint.com/business/human-resources/getting-ready-to-hire-your-first-assistant.htm http://www.content4reprint.com/business/human-resources/getting-ready-to-hire-your-first-assistant.htm Sat, 28 Mar 2009 00:54:13 +0000 There comes a time in every entrepreneur's life when they realize they just can't do it alone. They realize they're maxed out - either on time or ability - and there's no way their business will grow until they start delegating some tasks. http://www.content4reprint.com/internet-marketing/email/email-marketing-and-the-high-price-of-irrelevance.htm http://www.content4reprint.com/internet-marketing/email/email-marketing-and-the-high-price-of-irrelevance.htm Wed, 25 Mar 2009 23:47:12 +0000 When you're not sending relevant messages that your readers care about, you see your unsubscribe rate increase, your spam complaint rate increase, your open rate decrease, and your ROI plummet. Unfortunately, if you're not testing, tracking and tuning along the way, you might not realize you've missed the "relevance mark" until your list has taken a huge hit. http://www.content4reprint.com/internet/web-design/choosing-a-split-testing-platform-that-is-right-for-you.htm http://www.content4reprint.com/internet/web-design/choosing-a-split-testing-platform-that-is-right-for-you.htm Fri, 20 Mar 2009 01:49:38 +0000 I often talk about the importance of split testing your web pages to ensure that you're earning as much as you possibly can from your website. Split testing can be as simple as running a page for a few weeks, then replacing it with a new page and seeing which one converts better. This is a rather inaccurate means of testing, but nonetheless, it is doable. http://www.content4reprint.com/internet/web-design/landing-page-tips-for-better-results.htm http://www.content4reprint.com/internet/web-design/landing-page-tips-for-better-results.htm Thu, 12 Mar 2009 01:46:25 +0000 Whether you're driving traffic through organic search, pay per click, affiliate marketing, direct mail, email campaigns, social media, whatever, your landing page will make or break your conversions. Follow these few simple tips to create a landing page that produces results. http://www.content4reprint.com/marketing/branding/was-your-marketing-raised-on-family-farms.htm http://www.content4reprint.com/marketing/branding/was-your-marketing-raised-on-family-farms.htm Wed, 11 Mar 2009 04:46:33 +0000 I really enjoy cooking and baking - so if you have any good and unique recipes, do send them my way. But I don't want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other evening. http://www.content4reprint.com/internet/web-design/increase-landing-page-conversion-by-testing-these-5-elements.htm http://www.content4reprint.com/internet/web-design/increase-landing-page-conversion-by-testing-these-5-elements.htm Fri, 06 Mar 2009 22:54:30 +0000 Are you satisfied with the conversion rate on your landing page? I hope the answer to that question - no matter what your conversion rate - is an emphatic "No!" Because no matter what your conversion rate is, there's always the chance that it can be better. http://www.content4reprint.com/internet-marketing/search-engine-optimization/ready-to-start-your-own-search-engine-optimization.htm http://www.content4reprint.com/internet-marketing/search-engine-optimization/ready-to-start-your-own-search-engine-optimization.htm Wed, 04 Feb 2009 16:44:01 +0000 According to interactive ad agency Web Ad.vantage of Havre de Grace, Maryland, simply landing a second or third page ranking can increase your traffic by up to nine times. A top ten ranking can lead to an additional 600% traffic increase. http://www.content4reprint.com/internet-marketing/email/transactional-email-messages-get-yours-in-shape-for-the-new-year.htm http://www.content4reprint.com/internet-marketing/email/transactional-email-messages-get-yours-in-shape-for-the-new-year.htm Fri, 23 Jan 2009 00:59:24 +0000 How are you doing on your New Year's resolution? Let me guess, it includes shedding a few pounds, getting more exercise, making healthy eating choices, etc. Here's another thing that needs to get into better shape: your transactional email messages program. http://www.content4reprint.com/internet-marketing/repurpose-your-content-and-stop-working-so-hard.htm http://www.content4reprint.com/internet-marketing/repurpose-your-content-and-stop-working-so-hard.htm Thu, 15 Jan 2009 19:06:24 +0000 I firmly believe that your absolute most important asset is your current customer list. But your second most important asset is the information you've already produced. And chances are, you're not putting it to good enough use. http://www.content4reprint.com/internet-marketing/email/best-practices-for-your-email-newsletter.htm http://www.content4reprint.com/internet-marketing/email/best-practices-for-your-email-newsletter.htm Sat, 01 Nov 2008 10:13:11 +0000 Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof.