The EBook Marketing Process For Online Riches

Writing the ebook and putting the finishing touches to the final draft is really only the tip of the iceberg. Now, as a self-publisher, you would need to spruce up on your marketing skills to get your literary piece to your intended audience. This is actually more difficult than it sounds. Making money, online writing and selling ebooks is really not as easy as most people would like you to believe. And this becomes a heck more personal because this is your literary work you are trying to sell. Simply put, you cannot tag this process as simply marketing one ebook. There are some steps you must undertake to make sure you reach as much potential market as possible.

Putting up a website is not really necessary, especially if you prefer marketing your ebook through other channels like article submission in different ezine sites or directories; via forum discussions; or through e-mail ads. However, a website can help greatly in providing your interested public or inquisitive potentials about what they can expect form your ebook, what the scope and limitations are of your discussion, price, etc. If you are not so well-versed with web development and website maintenance, you might want to avail the services of a freelancer to take this load off you.

On the other hand, if you would rather do this on your own, then you must also contend with getting a domain space and hosting (for your site,) putting up testimonials for your ebooks, setting up autoresponders for potential email queries, etc. Websites in the Web 2.0 seem to either have audio messages or video messages installed in their respective opening pages. This is proving to be quite popular among Internet surfers who want to get to the heart of things, without having through scroll through the entire page. Video messages and video descriptions of your book may also help your website score a high ranking in most search engine results page. That is an investment in marketing you might want to keep in mind.

If you would rather not have audio or video messages on your website's opening page (because they do tend to slow down the uploading process, especially for people who are using dial-up Internet services,) you could provide a link to such messages in the other pages of your website. The important element here is that your website should both complement and reflect the contents of your ebook. As a way of attracting more traffic to your site, you may also want to include bonuses you can offer to the first few buyers of piece. These bonuses may take the form of market reports, coupons or discounts to other ebooks, etc.

You would also have to deal with payment processors and the shipment of sales copy. A website also gives you the capability to set up your affiliate programs.

However, if you do find this marketing process a bit too overwhelming, you could always ask for help from the pros. A very good recommendation would be to seek the services of online companies like Lulu, BookSurge, Lightning Source. The pros in such companies will sell your ebooks for you on their websites, which basically takes care of the ordering, handling, and shipping of the goods to clients worldwide. Lulu can even help you access related marketing services and other online ebook retailers. They do, however, ask for a certain percentage of your sales.

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