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1: Expand Website Conversion with Better Communication
The conversion rate for the average website is only three percent. For example, only 3 out of every 100 people who come to your website will buy something. Therefore, you must figure out how to get th..

2: Five Guidelines for Ethical Business Communications
Do you understand what behaving ethically entails? According to Michael Josephson, there are four principles of ethical behavior: honesty, integrity, fairness, and concern for others. You can think of..

3: Three Tips for Writing Must Read Email Subject Lines
Your number one goal in composing an email should be to make sure your reader understands your message right from the beginning. Don't wait till the middle of an email to let the reader know what you ..

4: How to Market Smart in a Slow Economy
Just the other day I had to go grocery shopping and I met a young lady outside the store entrance who was a representative of a nonprofit collecting food for a local food bank. I noticed that she alre..

5: Designing Websites for iPhone Viewing
How would your website look on a hand held device? Is it easy to navigate? Is the most important information readily available to your visitors? Is your website "mobile Web" ready? Ten years ago most ..

6: Reduce Shopping Cart Abandonment with Themed Navigation
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing ..

7: Six Tips for Improving E-Mail Campaigns
What are your customers' experiences with your company's e-mail campaigns? Unfortunately, too many marketers are making the wrong assumption about their customers and missing the mark when it comes t..

8: Tips for Improving Website Navigation
A business often has more than one target audience it wants to reach with its website. Different customers mean different sales appeals and a homepage needs to be able to direct visitor traffic to go ..

9: Earning Customer Trust Online
Building customer trust online is a combination of good branding, good design, and good content. A website needs all three components to be successful in creating a climate of trust that encourages sa..

10: E-Mail: The Big Time-Waster
Has e-mail taken control of your life? As a small business owner, I know e-mail rules my day. The first thing I do in the morning is check my e-mail and the last thing I do before I go to sleep is che..

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