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We found 4 results for your search:1: Three Parts of Every Successful Loan Officer Marketing Letter
As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter. And if you haven't written one in the past six months, you a..
2: Three Keys to a Successful Loan Officer Marketing Campaign
I've seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you..
3: Loan Officers Beware: Exposing the Loyalty Myth
It used to be that when you closed a loan with a customer, you "earned" that customer's loyalty for life. That's just the way it was. People didn't really shop around looking for the best rates or l..
4: Loan Officers and Originators: Knowing The Difference Between Proactive and Passive
Recently I met with a childhood friend of mine that works for a large mortgage company in the Midwest. As with many loan officers in this market, he was struggling to close a decent amount of busines..
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