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We found 9 results for your search:1: Reduce Price Resistance by Making the ROI Case For What You Sell
It's clear that marketing and selling high value services requires a different approach than selling tangibles or less expensive products. Thus, the importance of being able to make the business case ..
2: Diversifying Your Services
The recent announcement by executive search giant Heidrick & Struggles to shrink it's recruiting practice by 45% and focus on consulting caused me to think about the role of diversifying services duri..
3: How To Differentiate Yourself From The Competition
I think you'll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That's a mistake ..
4: The Importance of Patience In Marketing Services
It's been said that sales quotas (whether they be weekly, monthly or quarterly) are one of the biggest obstacles to effective sales performance. The rational is that the pressure to meet the deadline ..
5: Using Positive Persistence As A Selling Tool
You've probably heard the story that it took Thomas Edison 1,000 tires before he invented the light bulb. But did you know that, 12 publishers rejected J.K Rowling's first Harry Potter book before an ..
6: Timing Your Stay-In-Touch Messages
If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.Staying in ongoing contact is often the most difficult component ..
7: Successful Networking Strategies
Let's spend some time on the subject of networking. With all that has been written about networking one would think that we are a nation of highly skilled networkers. Unfortunately, this is not the ca..
8: How To Market Your Services or Products
Let's talk a little about marketing your products or services. Now when I speak of marketing, I am referring to something quite separate (although complementary) to sales.A marketing system, when it's..
9: How To Write A Really Great Marketing Letter That Makes Readers Take Action
Unfortunately, many marketing letters do not end with a compelling call to action. When you're developing your marketing plan you always want to think about what is next? What do we want our reader to..
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