Articles related to: branding
51: 10 Great Tips How To Get People To Trust Your Brand
One: articulate a clear sense of purposeFirst, revisit the purpose of the business. The purpose should be inspirational for everyone with a stake in the business. There are very few businesses that do..
52: The Quiet Revolution - How Social Progress Became An Economic Imperative
Seven years ago, as the Millennium turned, my US buddy Jim Armstrong looked out of our Liverpool office over the River Mersey and told me that a business was not a brand to be built, it was a cause to..
53: Be Remarkable: Stick Out Like A Sore Thumb And Multiply Your Exposure
Today's marketplace is crowded with smart and talented business owners. If you want to hook your business on to the fast track, your first step would be to increase the exposure of your business to th..
54: Don't Just Brand Your Business, Brand Yourself
This title means what it says...don't just brand your business, but brand yourself! 'You are your business' -especially in the Micro and HBB sector. It is very important for potential clients to trust..
55: 10 "De-Clone Yourself" Tips For MBA Clones
Are you an MBA Clone? Was your business education more like "business programming"? If your answer is no, you are probably not fully aware of the fact that you have been "produced", together with man..
56: Test Yourself: Are You An MBA Clone?
In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. Many executives today attend the same MBA programs, study the s..
57: The Eternal Principles for Creating Luxury Brands
By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability t..
58: How Can You Lure Consumers Into Loving Your Brand?
Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a stro..
59: Marketing Reinvented - Electrifying Is The New Satisfying!
This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Ma..
60: Marketing Today - Electrifying Is The New Satisfying!
This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Ma..
61: Create a Positive Buying Experience
A few years ago, when I worked at Cadillac, we studied the customer-buying experience in great detail. Our customers talked about how uncomfortable they were when buying a car. They felt cheap and as ..
62: The New Market Segmentation
If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and..
63: A Reality Check On Your Marketing Strategy
The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements:- Which target consumers whom we can reach, hold a viable potent..
64: The What's Next? Process for Creating a Winning Competitive Strategy
The old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?The pro..
65: Test Yourself: Are You An Mba Clone?
In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. Many executives today attend the same MBA programs, study the s..
66: Dr. Herman's 10 "De-Clone Yourself" Tips For Mba Clones
Are you an MBA Clone? Was your business education more like "business programming"? If your answer is yes, you are probably not fully aware of the fact that you have been "produced", together with man..
67: The Best Kept Secret of Successful Differentiation
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unex..
68: Want to Know How to Use the Power of Publicity to Your Company's Advantage?
With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more ..
69: Branding Efforts Drive Sales When Combined with Direct Response
The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching..
70: Creating Brand Instrumentality Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product/service company themselves can provide. A value which b..
71: Creating Meteoric Successes In Marketing
From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, s..
72: How Can You Lure Consumers Into Loving Your Brand?
What is Love?Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is ac..
73: The Best Kept Secret Of Successful Differentiation
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unex..
74: The 5% That Determine Your Company's Success
Strategy - Very Scary StuffI have encouraging news for you: many of your competitors are afraid of strategy. You might call it strategophobia. Strategy has two terrifying characteristics. First, strat..
75: The Strategy Is The Brand
About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEO'ing a wireless communication services provider, you strive to put up ..
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