Nowadays, it is quite fascinating how companies from different industries try to constantly outdo one another. If you are not observant enough, try checking out the all the creative advertising and br..

There are a growing number of companies who are now paying more keen attention in creating and maintaining a strong corporate brand. They are decidedly taking a leaf out of the experts books, from big..

Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequ..

Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associa..

You have successfully written your ebook and are now ready to make some cash. What comes next? Following you will find some effective ways of selling your ebook and possibly making lots of money.An ..

What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we've defi..